Rumor: BMW 2 Series Set to Join Product Lineup as Automaker Files Trademarks

Featured Posts, Rumors | October 22nd, 2010 by 28
BMW Megacity placement 750x500 Rumor: BMW 2 Series Set to Join Product Lineup as Automaker Files Trademarks

According to Car and Driver, BMW has recently filed for U.S. trademarks for 2 Series model designation. While BMW is known for filling far in …

According to Car and Driver, BMW has recently filed for U.S. trademarks for 2 Series model designation. While BMW is known for filling far in advance for multiple trademarks and naming conventions, and some of them are never used, it is interesting that the filling comes around the same time when news around a front-wheel-drive lineup have been increasing.

Car and Driver goes even further and speculates that the the 2 Series badge would actually be given to the next-generation of 1 Series models.

BMW is on path to produce a small-car portfolio and new products are scheduled before 2015.

This month, BMW filed U.S. trademark applications for the monikers 228, 230, and 235, similar to the 3 Series family designation.

BMW Megacity placement 655x400 Rumor: BMW 2 Series Set to Join Product Lineup as Automaker Files Trademarks

Rendering of a smaller future BMW vehicle

The -28, -30, and -35 suffixes are currently affixed to six-cylinder engines in BMW’s other cars, but we are incline to believe that four-cylinder engines are most likely to power the new lineup.

Here is where conflicting information appears. Car and Driver believes that the 2 Series would continue to be a rear-wheel drive lineup. They speculate that in 2012 when the 1 Series Coupe launches with a new design, BMW will choose to use a 2 Series badging.

From C&D:

More probable, though, is that once the 1-series switches to a front-wheel-drive platform—a change widely expected to take place around 2015—BMW would launch the 2-series as its entry-level rear-driver. Our guess is that the 2-series would be a two-door coupe/convertible only, at least in our market.

In our opinion, we find this step to be quite challenging. After 7 years of heavy marketing promotion around 1 Series Coupe models, the change to a 2 Series badge could create confusion among consumers and the marketing challenges would increase.

Here is another interesting analysis from C&D:

But we’re not done yet. Beneath that front-drive 1-series, BMW is planning two more models. Smallest in size will be the all-electric Megacity—which, as you might have guessed, is a city car (although it’s said to be bigger than a Mini). A more conventional entry below the 1-series is on the way, too: a Ford Fiesta–sized front-wheel-driver. That vehicle and the 1-series are likely candidates to offer a new gasoline-electric hybrid powertrain, which BMW recently announced will be jointly developed with Peugeot-Citroën. The companies already collaborated on gas four-cylinders for front-wheel-drive applications (it’s in the Mini Cooper), and this new hybrid system likely will leverage the next generation of that family.

In a recent discussion with BMW representatives, we were told that no final decision has been made around the front-wheel-drive family and many things can still change. The assessment and research phase is still in place, and final decision will come down the road. No mention of a 2 Series at the time the discussion took place.

Back in June, BMW also surprised by filling for the “M2” trademark, but once again this could be simply a place holder and a plan to secure the name.

[Source: Car and Driver ]

28 responses to “Rumor: BMW 2 Series Set to Join Product Lineup as Automaker Files Trademarks”

  1. John says:

    Yes! We need more and more redundant series/models! All those 1/2/3/5/5GT/6/7-series, plus X1/X3/X4/X5/X6/X99 SAV’s! And they obviously need more “Americanization” (FWD, electric power steering, etc.)! I mean, it worked perfectly for GM, right? ;-)

  2. T says:

    We are looking at renaming the Coupe and Cabrio 2er to seperate the sporting incarnations of the 1er. With this next generation platform The 1er product line will be expanding with more body variants. The 2er is to distinguish the Coupe and Cabrio from the expansive solutions for the 1er – aka GT, Compactive Sport Tourer etc.

    The 3er Coupe, Cabrio. Will not renamed 4er though.

  3. viper says:

    they should speed up things with this one , audi has almost everything covered , a1 a3 a4 a5 a6 a7 a8 , a2 was butt ugly , so should bmw , 2series , 4series , 8 series , an entry level suv which they have obviously and a 7seter as a top suv , a family car like r class , and ultra light and fast exotic car

  4. bob says:

    Old news! Really, really, really *old news*. C/D should be held accountable, if they presented the info as *new news*.

    Anyone can search the USPTO’s for AG’s filings/applications. By doing so, one will find:

    “218” – 13 March 2001
    “M2” – 16 April 2002
    “Z2” – 23 December 2002
    “222” – 30 July 2003
    “225” – 10 September 2003
    “230” – 10 September 2003

    Lots & lots of good info, with respect to BMW’s activities, on that site…

  5. Giom says:

    Speculation is all it is at this stage. It could be place holders, it might not… who really knows. But what does excite me is the prospect of a 2 series coupe and cabrio naming. This means that, design wise, they will be farther removed from the hatch. I’m not dissing the hatch, I’m just enjoying the prospect of seeing more designs out there.

    On a different note… I really don’t understand ppls objections to the spread of models ranging in size and therefor naming them accordingly. Few things really make sence in this universe, this does!

  6. Efoza says:

    good simple but effective use of the 5GT design on this rendering. It will sell well given its small but stylish 5GT lines

  7. Woo Hoo says:

    BMW is becoming a ‘regular’ brand and not a car to boast about.

    Now a sub-compact? Congrats 1er owners, soon your car will no longer be the runt of the lineup.

  8. Steve says:

    This rendering ain’t half bad! A couple of tweaks to the front bumper and you’ve got yourself a hatch that’s far better looking then the current 1 series hatch

  9. Doug says:

    I don’t understand what this is. Is all this fuss just to make room at the bottom for the megacity? To free up a number?

  10. Wooo hoo. says:

    I’m starting think that given how BMW is flooding their product line with average ‘affordable’ vehicles, anything less than a 6/X6 is common and really not that special anymore. Honestly I wish that they would just markup their midline and up just to proce ‘evryone else’ out of the market. They can have this compact market and still advertise the brand to their naighbors.

    • Giom says:

      I don’t get people like you… unhappy, angry, satisfied with nothing. I hope you find piece soon.

      • Doug says:

        lol…. were you making a pun? He needs to get laid?

        actually…. woohohoo seems to be disregarding the difference between lower models (1,3) and their competition. Historically, anyway… in the future he may be right.

  11. Kenee says:

    BMW’s commercial vision for the future is one which will ensure that they have a car for all walks of life- hence the rather strange idea of coming up with a 2 series and soon to be announced and hyped 4 series. Whether this is a smart move or not remains to be seen but if we look at the last new model entries (the X1, the 5GT etc), they have all been very positive in both sales and raising the company’s position within the ever so demanding car industry.

    Don’t forget, it is not just BMW who is at it. Benz and Audi and VW are all at it. Perhaps we should therefore get used to counting from 1 to 8 when it comes to counting our BMW series!!!

    • Wooo hoo. says:

      So much for an exclusive upmarket brand. I don’t like this direction.

      I like the “not everyone can get a BMW, those that are lucky enough do” mentality

      • Kenee says:

        You will find that this idea of “exclusive upmarket brand” is now history for nearly all car manufacturers.

        The move is now into “exclusive upmarket models” rather than exclusive brands. For example, BMW is setting its exclusive upmarket model range around the 5 GT, the 6 and 7 series and the M series. The other BMW models (1, 3, standard 5 series and the X series are now considered by the BMW company as mass market commercial cars.

  12. MsCaballoVerde says:

    Switch 1-series to 2-series, call the M-version the M2 (It’s not that far removed from the M3 anyway), and your dilemma as to how to name the 1-series M, given the heresy of calling it an M1, disappears. Then bring in the 1-series as a true city-car, and make it look as nice as that blue Megacity above looks.

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