The AutoChannel: BMW 1 Series M Coupe First Drive

1M | October 10th, 2010 by 10
2012-BMW-1-series-M-coupe-front

BMW 1 Series M Coupe reviews continue to come in. Next, The Auto Channel shares their driving impressions of the upcoming BMW 1 Series M …

BMW 1 Series M Coupe reviews continue to come in. Next, The Auto Channel shares their driving impressions of the upcoming BMW 1 Series M Coupe.

What is in a name?
The new M model will definitely be dubbed 1 Series M Coupe. Quite a mouthful, so we asked why not call this M version of the 1 Series an M1, just like the M3 or M5?

Fact is, that it has everything to do with the original M1, the only BMW ever with a mid engine, that was built between 1979 and 1981. The name M1 therefore, should be reserved for the iconic sports car. But, we question Mr. Biermann: “Since it is so long ago, why care. Who would be confused? Not us, nor the young customers you want to attract with this new M model, who probably were not even born? Why does BMW use this existing engine and not develop a real M-power plant, you would ask It is because the car has to be affordable. According to Albert Biermann is this strategy based on cost and development. “But the Z4 35is is very fast and you will experience how fast this One is, ” he says. We also talked about a real M1, which in his opinion should have at least 70 hp more than the fastest model of the series, in this case 300 hp of the 135i. So, may be it is better to consider this an M-tuned variant…

The AutoChannel: BMW 1 Series M Coupe First Drive

Full review at The Auto Channel

See all BMW 1 Series M Coupe coverage

  • http://www.calebcunningham.com CalebC

    “The ZF 6-gear stick shift works well, but here is a missed chance: Why not have flippers on the steering wheel???? That is what is cool nowadays and if you want to attract younger buyers, you would have to offer this possibility to shift at the steering wheel. Sure that is more common with an automatic transmission, but still.”

    Wow. I didn’t know what an “autochannel” was, but i guess it doesn’t matter.

  • Wooo hoo.

    “the car has to be affordable.”

    There it is…. I like Porsche’s approach, attach a premium to price it out of reach for those on the fringe…

  • Wooo hoo.

    I think Mercedes is what I should have been looking for to begin with. I think it has a greater perception of status than BMW… just sayin’

    Driving dynamics is a bonus but not what I specifically shop for. I actually think that that represents the majority of BMW/Merc customers.

    • plaxico

      well ,absolutely! Alpha top dogs roll in Mercedes Benz. Fact! Ever saw a well educated, classy, elegant, confident , good looking , successful lad in a frickin Bimmer??????????? Of course not.

      IF (AND THATS A BIG IF ) they are successful they roll in Merc.

      Nothing says status like that star on ur car!

      loaded C class, E s/c ,CLS , CL , SL, SLS and the mothership of all cars and spaceships…..the almighty S class!

      • adc

        Alpha top dogs roll in a Rolls. Benzes are for those who struggle.

  • viper

    instead of making a second generation CS or a supercar bmw is doing this ‘toy’…I seriously dont care about er , especially 1m who no one cares about and it will be a golf r32 rival…..
    as far as I know the golf beats bmw 1er. the golfs v6 beats bmws r6 and is way more roomy and comfortable and affordable.
    never thought Id say this but I did.

  • tweer

    “as far as I know the golf beats bmw 1er”

    You sir are all fail.

  • Woo Hoo

    ^^

    You sir are a fanboy

    • http://www.facebook.com/profile.php?id=637252985 Stu Izdaman

      Three of you sirs up here are retards and Merc stans

    • tweer

      Is the reply function disabled for the troll?

      You don’t have to be a fanboy to see a troll.

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