By The Numbers: September 2010 Automotive Sales

News | October 7th, 2010 by 7
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September 2010 was a good month for most of the automakers in the U.S. with four of the top six automakers reported higher sales versus …

September 2010 was a good month for most of the automakers in the U.S. with four of the top six automakers reported higher sales versus last year, but overall, U.S. auto sales slipped in September from August.

Some automakers posted double-digit sales increases from the weak results of September 2009, when inventories were depleted by the expiration of the government’s cash-for-clunkers sales incentives.

The BMW Group in the U.S. (BMW and MINI combined) reported September sales of 23,112 vehicles, an increase of 20.5 percent from the 19,175 vehicles sold in September 2009. Sales of BMW brand vehicles in September increased 21.1 percent for a total of 18,228 vehicles from the 15,047 units sold in September of last year. Year-to-date, BMW sales were up 9.2 percent to 157,464 vehicles from the 144,223 units sold in the same period of 2009.

september automotive numbers

In September, best performing vehicles included the 3 Series, up 37.1 percent to 8,945 units. The X5 and X6 continue to perform very well with an increase of 160.7 percent and 122.3 percent, respectively.

Once again, BMW and Mercedes top Lexus as the number one U.S. premium automaker.

Mercedes’ sales in September 2010 rose 17 percent to 19,862 as deliveries of its E-Class sedan have increased. The C-Class followed suit with sales of 5,196 and the M-Class SUV rounded out the top three volume performers with sales of 2,780 for the month.

On a year-to-date basis, the company sold 165,355 new vehicles, an increase of 22.1 % over last year.

Lexus sales have risen a modest 9 percent with 162,438 units sold so far this year through the end of September.

Audi continues to also show impressive growth. September 2010 sales of 8,151 vehicles rose 13.1% above September 2009, topping previous September record set in 2007 with 8,020 Audi vehicles sold. For the month, Audi sold 2,277 Q5 vehicles, a 105.9% increase over the 1,106 vehicles sold in September 2009. For September 2010, Audi reported A3 sales of 558, a 54.1% increase above the 362 vehicles sold a year earlier.

Within the U.S. automakers, Ford rises as the big winner. In September 2010, Ford’s sales are up 46 percent.

[Sales chart by Autoblog ]

7 responses to “By The Numbers: September 2010 Automotive Sales”

  1. Babken says:

    September 2010 was an absolute humiliation for BMW since Mercedes-Benz trumped them. We’ll see what happens in the coming 3 months.

  2. etuoyo says:

    So Benz does better than BMW in the US? Surprising. Especially with the 5 series just out.

  3. But sales are down across the board when compared to August 2010!

  4. JRobUSC says:

    Mercedes sales are being driven by the new E-class, where they have two things in their favor versus the 5-Series:
    1) ridiculously cheap leases (they’re literally giving them away), and
    2) all-wheel drive.
    The second thing will be changed shortly, as the 535xi and 550xi are about to come out. My guess is between October and December you’ll see a drastic shift in the sales figures as all-wheel drive comes out on the 5-Series. The first thing, well, Mercedes can have those. I’d rather see BMW stay strong there. If you can’t afford the new 5-Series, that’s ok, they’re not supposed to be for everyone. Go get an E-class. Those are “one and done” owners anyway — BMW had huge sales for years with those $299/mo 3-Series leases. And when those leases matured and people couldn’t get into another BMW for the same payment, they left the brand. Benz will be experiencing the same thing in a few years.

    • wazon8 says:

      You’re totally right. One have to pay 3.500$ initial payment more and around 50 – 100$ more monthly for taking 5-er than one needs to pay for E-class. I wonder whether it’s global MB’s startegy. Funny thing is that MB recognized that the only way to deal with BMW is to simply make their cars cheaper.

      • JakeM says:

        “Funny thing is that MB recognized that the only way to deal with BMW is to simply make their cars cheaper.”

        God, what a fanboy.

        • wazon8 says:

          So, why did E-class become a cheaper car to lease? Since I remember, MB has been slightly more expensive than BMW in each segment. Why did they change their politics? Any ideas? Changes started when MB priced C63AMG lower than both M3 and RS4. Up to now the only working hypothesis for me is that they try to sell more and lure some BMW customers and I called this strategy by its name. If you have other explanation, please share with us, because you didn’t say something informative and convincing by calling me “fanboy”. I still don’t know why MB priced their cars lower, if my hypothesis doesn’t work.

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