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BMW U.S. Sales up 20.5 percent in September

News | October 2nd, 2010 by 9
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The BMW Group in the U.S. (BMW and MINI combined) reported September sales of 23,112 vehicles, an increase of 20.5 percent from the 19,175 vehicles …

The BMW Group in the U.S. (BMW and MINI combined) reported September sales of 23,112 vehicles, an increase of 20.5 percent from the 19,175 vehicles sold in September 2009.

Year-to-date, the BMW Group also reported a sales volume of 192,052 vehicles, up 7.2 percent from the 179,219 units sold through September 2009.

“It’s still a tough market but the September numbers show that good results are possible,” said Jim O’Donnell, President of BMW of North America LLC. “We have been building momentum and narrowing the gap with our competitors and the October addition of the all-wheel-drive 5 Series to our model lineup will help us keep that momentum through the end of the year.”

BMW U.S. Sales up 20.5 percent in September

BMW Brand Sales
Sales of BMW brand vehicles in September increased 21.1 percent for a total of 18,228 vehicles from the 15,047 units sold in September of last year. Year-to-date, BMW sales were up 9.2 percent to 157,464 vehicles from the 144,223 units sold in the same period of 2009.

In September, best performing vehicles included the 3 Series, up 37.1 percent to 8,945 units. The X5 and X6 continue to perform very well with an increase of 160.7 percent and 122.3 percent, respectively.

BMW Pre-Owned Vehicles
Sales of BMW’s used vehicles (including certified pre-owned and pre-owned) increased 14 percent to 13,540 vehicles from the 11,873 units sold in September last year. Year-to-date, used vehicle sales were up 6.4 percent to 126,601 vehicles from the 119,010 units sold in the same period of 2009.

MINI Brand Sales
MINI USA reported sales of 4,884 automobiles, an increase of 18.3 percent from the 4,128 cars sold last year. Year-to-date, MINI USA also reported sales of 34,588 automobiles, a decrease of 1.2 percent from the 30,868 units sold last year.

BMW U.S. Sales up 20.5 percent in September

[Source: BMW ]

  • Babken

    Not bad, though Mercedes-Benz sold more in September. It’s interesting how many 5 Series BMW sold, because Mercedes-Benz managed 5608 E-Class models.

    • kcsnyud

      u know thats only in u.s. when u look at the WORLD the difference shows

      • Babken

        I know, pal. We’ll wait for global sales figures. But I hope that BMW will beat Mercedes-Benz in the USA as well.

        • JakeM

          Can we keep the BMW vs Mercedes vs Kia crap out of these threads? It’s so annoying having to click through all topics and seeing all this BMW vs MB talk because it always turns into a flame fest.

          BOTH BMW and MB make GREAT CARS for DIFFERENT PEOPLE. Period. There’s no such thing as “______ is better than ______” because to different people the car that satisfies their needs is the right product.

          • Babken

            You’re wrong, my friend. They make cars for the same segment, so they are COMPETITORS. That’s why we should always follow what happens in Mercedes-Benz as well.

          • JakeM

            There are differences within the same market segments. In the case of BMW they focus more on sport, Mercedes and others don’t. It’s that simple. I consider Infiniti to be more of a BMW rival than Mercedes or Lexus.

  • FreudeKing

    Double digits in the red for BMW passenger cars is shocking! considering the fact that they have just launched the new 5 Series, 3 Series Coupe and Convertible (which is up, gladly), Z4, and the 7 Series is rather new. So there is no excuse when your competitors are all doing well in passenger sales. Don’t come with the excuse that the reason why it is negative is because the 6 Series has yet to be launched – 6 Series accounts for a very small faction of the passenger car sales

    • Babken

      I think that the only problem for BMW is the weak sales performance of the newly launched 5 Series. It’s apparent that the E-Class brings the new 5 Series to its knees in the USA, hence the sales numbers. BMW should do something with that or they’ll lose their second place to Mercedes-Benz in the USA.

    • Babken

      By the way, it’s not negative. It should be +12%, not -12%.

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