BMW Unscripted is a series about people, talking about their life, passion and joy with the brand BMW. The video campaign is handled by BMW’s global advertising agency, IdeaCity and it is produced and directed by Digital Kitchen.
In a new initiative to engage the BMW fans and owners, the Munich-based automaker kicked-off the new BMW Unscripted project three weeks ago when the first episode was launched on Youtube.
First episode featured a BMW owner named Murray of Costa Mesa, California, who is a proud owner of a 2800 CS with over 400,000 miles.
Today, BMW unleashes their Unscripted trailer which offers some insight into the things to come.