Every year, marketing agencies provide their assessments and analysis on the most valuable brands in the world. To illustrate the brand value, the unit of measurement is often expressed in U.S. dollars, even though, the actual brand value and recognition are tough to be appraised.
One of the most important rankings of this kind is the Best Global Brands (BGB), from the Interbrand agency. Same as in 2009, BMW maintains its 15th place, only behind two other automotive brands: Toyota (11, down 3 places) and Mercedes-Benz(12).
The first three position remain unchanged. The highly recognizable Coca Cola brand takes the reign, followed shortly by IBM and Microsoft. Other automotive brands include Honda (20), Ford (50), VW (53), Audi (63), Hyundai (65) and Ferrari (91).
BMW’s brand value is assessed at 22,322 billion dollars, preceded by Mercedes valued at 25,179 billion dollars and Toyota at 26,192 billion dollars. A quick survey of the 100 most valuable brands in the world – according to Interbrand – are provided in the following image: