Video: “The Story of Joy” – The un-aired commercial

Videos | September 13th, 2010 by 4

The Story of Joy continues and recently, BMW has released new online and TV spots portraying the Joy campaign. One of them is the “Story …

The Story of Joy continues and recently, BMW has released new online and TV spots portraying the Joy campaign. One of them is the “Story of 3″, a short videoclip showing the 34 years history of the 3 Series.

The second one is an un-aired video spot produced by the same company, Digital Kitchen, and their task was to express the nebulous idea of “Joy” in a commercial.

Central theme? Once again Joy and the happiness of driving or owning a BMW.

Director: Colin Day (http://thecolin.com)
Executive Creative Directors: Mark Bashore, Matt Mulder
Editor: Shawn Fedorchuk
Production Company: Digital Kitchen

BMW – Scrapbook (DK Edit) from DIGITALKITCHEN on Vimeo.

“Story of 3″

BMW – “The Story of 3″ from Colin Day on Vimeo.

  • 1Mc

    Nice, but there is no joy when i think of those terrible run flats. Shame on you bmw

  • 1Mc/viper/Babken/plaxico

    haha, just kidding peeps – just havin a troll ‘cos I’m bored

  • Josh B

    The second video of the 3 series is the BMW TV ad here in Australia. Very effective ad

  • T

    In the “Story of 3″ there is a very telling sign of BMW’s North American market future intentions. 3er Sedan , Coupe and Cabrio, no longer a Touring.

BMWBLOG

NEWSLETTER