Video: “The Story of Joy” – The un-aired commercial

Videos | September 13th, 2010 by 4

The Story of Joy continues and recently, BMW has released new online and TV spots portraying the Joy campaign. One of them is the “Story …

The Story of Joy continues and recently, BMW has released new online and TV spots portraying the Joy campaign. One of them is the “Story of 3”, a short videoclip showing the 34 years history of the 3 Series.

The second one is an un-aired video spot produced by the same company, Digital Kitchen, and their task was to express the nebulous idea of “Joy” in a commercial.

Central theme? Once again Joy and the happiness of driving or owning a BMW.

Director: Colin Day (http://thecolin.com)
Executive Creative Directors: Mark Bashore, Matt Mulder
Editor: Shawn Fedorchuk
Production Company: Digital Kitchen

BMW – Scrapbook (DK Edit) from DIGITALKITCHEN on Vimeo.

“Story of 3”

BMW – “The Story of 3” from Colin Day on Vimeo.

4 responses to “Video: “The Story of Joy” – The un-aired commercial”

  1. 1Mc says:

    Nice, but there is no joy when i think of those terrible run flats. Shame on you bmw

  2. 1Mc/viper/Babken/plaxico says:

    haha, just kidding peeps – just havin a troll ‘cos I’m bored

  3. Josh B says:

    The second video of the 3 series is the BMW TV ad here in Australia. Very effective ad

  4. T says:

    In the “Story of 3” there is a very telling sign of BMW’s North American market future intentions. 3er Sedan , Coupe and Cabrio, no longer a Touring.

Leave a Reply

Your email address will not be published. Required fields are marked *

BMWBLOG

NEWSLETTER