Advertisement

Rumors: BMW Front Wheel Drive vehicles further explained

Rumors | September 5th, 2010 by 29
BMW-Concepts-FWD

BMW’s future front-wheel drive vehicles has been a highly debated subject here at BMWBLOG. Ever since first rumors hit the web, the BMW FWD vehicles …

BMW’s future front-wheel drive vehicles has been a highly debated subject here at BMWBLOG. Ever since first rumors hit the web, the BMW FWD vehicles created quite a controversy among BMW owners and fans. While the company has never given enough details around these vehicles, several sources close to the brand have anonymously shared some information.

Latest rumors comes from the same BMW insider Scott27 who gives us more insight into BMW’s future and the upcoming front-wheel drive models.

Content has been slightly modified, but the essence remains.

“BMW 1001 is the internal codename for the FWD vehicle.

Rumors: BMW Front Wheel Drive vehicles further explained

Rendering of a future BMW FWD car

It is possibly the most unusual concepts strike fear into BMW enthusiasts. In marketing, BMW has always maintain their image represented by three core principles: image , dynamics and rear-wheel drive.

Now with the revelation that BMW have indeed drawn up plans to introduce a front-wheel drive car, the reactions get louder and increase the debate and fear.

First of all, contrary to media reports and enthusiasts of the BMW brand, front-wheel drive is part of a strategy to help the next generation MINI and its future variants to become more profitable and more cost effective for BMW to produce.

Initial strategies had led to talks with PSA, Fiat and of course Daimler, where in the begin, BMW proposed a MINI and Smart sharing program. Shortly the idea was dismissed when BMW decided to go alone.

The online enthusiast board reaction has been overwhelming negative towards the BMW philosophy, but some overlook one very important aspect – BMW already does front-wheel Drive and does it well.

A such car that has seen new impressive competition from Fiat 500 and Audi A1, has a great image and offers the customer a perfect choice of flexibility, it is called the MINI.

The front-wheel drive BMW is limited to a small car concept that will remain within this segment only. BMW has no intention to completely kill its golden goose and sacrifice its core models, such as the 1,3 or 5 Series, to accommodate front-wheel drive cars. These models will remain rear wheel drive.

The key to this is a brand new compact platform shared with the MINI and based on the outcome of the first vehicle, BMW will decide further if it’s feasible to build a range of models to support its new segment.

This new platform, which has been engineered to support the MINI and BMW 1001, will be used within each brand’s variants. MINI of course will be the first to expand and after an established period, the potential success will allow BMW’s design teams to draw up a range of additional concepts for the expansion.

Another key to the cost effectiveness of the car is that engines and drivetrains will also be shared, manual, automatic and electric drivetrains. Engines to be shared range from three and four cylinders, in both petrol and diesel variants.

The biggest issue engineers and designers are facing is whether to imitate the BMW Concept or start fresh, aiming for an entirely new appearance to signify this new direction. You will have typical BMW design elements, but reinterpreted to give a new impression of a totally different idea of a BMW.

The overall shape of the car differs completely from the typical MINI format, the closest intention on the market today is possibly the Honda CR-Z. In order to really sell home the concept, BMW wants the car to really strike out, not just from the MINI but also its competition.

The designers have gone for an edgier three-dimensional appearance. The design forgoes the use of lines to enhance wheel arches and now becomes more three-dimensional, so you can see the widening of the rear quarter.

One idea intended to signify this new direction for BMW, is expanding design cues, such as an enclosed normal glasshouse that is pushed inwards allowing a line that curves around the rear window forming the typical BMW kink impression in metal instead of the glass, following through the doors to the front wing. The A-Pillars follow the direction shown with the Vision Efficient Dynamics concept and continue down into the front wing leaving a typical BMW wheel at each corner. Triangular shaped lights sit upon each corner, with the typical BMW double round headlights stepped with one slightly below the other. Another idea is the inclusion of indicator signals directly underneath the angel eyes.

The front of the car gets a smaller twin kidney grille, again more three-dimensional as the front of the car allows the grille to be pushed further back.

At the rear of the car, we have light units faired inwards with the body covering over the top parts of the units. A glass area wraps around, but leaves a reasonable typical BMW C-Pillar. The shape of the glasshouse is dictated by the shape of the roof allowing a slope line.

The stand-out stylish design has been chosen to really signify the new direction, a regular hatch would not be a major selling point to deliver the concept.

The interior will be unique to the car, but as per BMW Group, the things will be individual to the brand, whilst the wiring etc will be shared across with MINI and BMW.

Another key factor for BMW is the driving comparison with MINI, and how the engineers will go to lengths to make sure that both MINI and the BMW 1001 offer as much differences underneath as they do in appearance.

The MINI will retain its typical MINI Go-Kart trademark handling, while BMW will be looking for a more dynamic approach, both levels of dynamics for these cars are attainable.

The 1001 will be used as a guinea pig to establish whether there is a market for a new BMW concept, but the general idea of thinking ahead is very much evident in additional concepts.

The 3-door city car will come first, but other ideas on the table seem to indicate an extensive strategy with a cabrio, small SAV or possibly Sport Activity Coupe, a Compact Tourer and even a small sedan.

One other thing in regarding to the 1001 is that it will not offer an extensive personalization program in the same way as MINI does. There will possibly be more of a personalization in terms of performance parts.

Why the need for a Premium front- wheel drive concept from BMW?

The recent recession taught us that customers are willing to downsize to other segments if there are vehicles offering the same luxury and features, as traditional luxury cars. The prime example is MINI. In some markets, MINI sales were actually rising. Further examination revealed that a large majority of these cars were being built with nearly every option in the brochure.

To signify the importance, BMW will preview the City Car concept in the future and be ready for launch in 2014.”

As always, please take these rumors with a grain of salt, and keep in mind that some of these plans can and will change.

  • http://www.facebook.com/profile.php?id=1497041056 Daniel Hoang

    I really dislike the concept of FWD prenium cars. Your paying alot of money just for the brand and the looks. If this car really want to compete against cars like the VW GTI, the 240hp 28i model better be under 25 grand. Same with MINI. 19 grand for a 118hp is just plain dumb. No wonder they arnt making as many sales. The New Ford Fiesta comes with DCT, More standard equipment , more fuel efficient, and slightly more power. Yet cost about a third less for a comparable MINI.

  • Tom

    absolutely love this rendering! And everything about it

  • Hoeratio B.

    how ulgly is this
    fwd and bmw .Fitting

    • http://www.facebook.com/profile.php?id=100000163817321 X5SoB

      I realize that BMW needs to expand to appeal to a wider demographic, but the brand is pretty tightly focussed on rear wheel drive. The solution is a sub brand, which would be be well served by the Isetta brand name. Or iSetta.

    • Doug

      wait a minute…. Horatiu was Viper all along?? omfg

      • http://www.facebook.com/profile.php?id=1497041056 Daniel Hoang

        No doug, the name is spelled way way diffrent

        • Doug

          nooooo… it’s definitely him!

  • Lariv

    The rendering looks good but the idea of a BMW being FWD is suicidal, if the BMW Group want to make FWD drive cars they should be sold as Minis.
    http://www.idale.co.za/wp-content/uploads/2010/01/bmw-frog-420×308.jpg
    http://www.idale.co.za/wp-content/uploads/2010/01/bmw-horse-420×308.jpg
    http://www.idale.co.za/wp-content/uploads/2010/01/bmw-rabbit-420×308.jpg

  • http://www.facebook.com/profile.php?id=100000477069969 Hugo Becker

    Ad the key piece of info here is: BMW 1001 ;-)

  • viper

    that rendering is seriously and Im not joking seriously good.
    but everything thats good looking is not common with bmw.

    • paul

      thats why this come from someone else not bmw. LOL i swear smoetimes bmw should hire these guys. As someone seen a rendering for the mini X6 this week, in white? it looks sooo good i would honestly buy that car just for the looks…and i have no need for a mini but i would buy that car if it looked like that. BMW should hire the guy that did that render

  • Indonesian

    (Our lovely) BMW will go to be come a Toyota, or may be a Daihatsu? :(
    I’ll cut off all my love to BMW if that car goes to be come a reality!

  • n8n

    BMW is sportlike company, and FWD is definitely NOT sportlike. Leave FWD for cheap sucking ass japan companies and other like VW, Ford, Opel…

    BMW should ALWAYS have RWD

    • Doug

      partly agree. If they’re going to do FWD, they should have a novel twist on it that improves handling ABOVE rwd. Without that, it’s associating BMW with an approach known to be inferior.

      Goodbye, bmw cachet.

  • Pingback: Wie reagiert die Konkurrenz auf das Erfolgsmodell Audi A1? - A1talk.de

  • arthuro

    looks super hot

  • FreudeKing

    I am obviusly aware that BMW is currently making very good FWD car called the MINI. I have no problem if BMW is making another FWD car but NOT WITH A BMW BADGE just to boost sales. Launch it as another Mini.

    Those idiots at BMW must realise that it is not whether BMW is a strong enough brand to offer FWD – which they actually said it is. It is whether you can mess up a brand’s image by offering what the brand does not stand for. The fact that they said that BMW is strong enough to offer FWD cars shows the fact that they KNOW that offering FWD is against what BMW stands for and that it is something that will impair brand image, that’s why they say it is strong enough to take this knock.

    So the problem is then simple, they want short term profits (to get their bonuses) and the way to do it is by knocking down BMW’s exclusive brand image and offer inferior products to customers, which will hurt BMW in the long term (which they don’t care as they will be retired by then). SHAME ON THOSE WHO ARE SITTING AT BMW’S HEADQUARTERS MAKING THESE INSANE DECISIONS.

    • Doug

      completely agree. what they are doing is “spending” the brand.

  • E30Nut

    It’s actually a pretty descent looking vehicle, but the idea of a FWD BMW makes the baby Jesus cry.

    • Doug

      that’s right. baby jesus is all about powerslides and LSDs.

  • http://www.facebook.com/profile.php?id=100000163817321 X5SoB

    If they are able to spin this as the sub brand Isetta(or iSetta), it should be fine, this strategy would leave the core brand intact.

  • Woo Hoo

    Now every trailer in the park will be able to afford to own a “BMW”

    GTFO… I LIKE the fact that people look at BMW owners with envy.

    Teens or White trash driving bimmers will really hurt brand image.

  • Pingback: Premium Konkurenz - BMW - A1talk.de

  • tweer

    How many of the FWD doubters are Americans? no one will bat an eyelid in Europe.

    • FreudeKing

      Many in Europe care too.

  • http://www.facebook.com/profile.php?id=593709340 Ian Osorio

    Instead of damaging the brand why not use another they have in their portfolio like Triumph it would be a win-win situation

    • FreudeKing

      The problem is simple, they want short term profits (to get their bonuses) and the way to do it is by knocking down BMW’s exclusive brand image and offer inferior products to customers, which will hurt BMW in the long term (which they don’t care as they will be retired by then). SHAME ON THOSE WHO ARE SITTING AT BMW’S HEADQUARTERS MAKING THESE INSANE DECISIONS. Also, I don’t even know what Triumph is as it must be before my time. It sounds like a name of an old Toyota. Using BMW is the quickest and easiest way to boost short terms sales with disasterous long term effects.

  • Pingback: Future Bmw Concepts | BMW Photos Blog

  • dmlgc

    I pay the premium price for BMW;s because they are performance sedans, if I wanted econo slush boxes I would buy Japanese as they are a lot cheaper. BMW is losing it’s way and eventually will be nothing more that German econo car. It the econo marketplace the Japanese will kick their butt. And buyers like me will have defected to Audi or Mercedes AMG.

BMWBLOG

NEWSLETTER