By The Numbers: August 2010 Automotive Sales

News | September 3rd, 2010 by 12
automotive sales august 2010 646x500

Compared to the same month last year, the August 2010 industrywide sales totaled 997,468, down from 1.26 million a year earlier, according to Woodcliff Lake, …

Compared to the same month last year, the August 2010 industrywide sales totaled 997,468, down from 1.26 million a year earlier, according to Woodcliff Lake, New Jersey-based Autodata Corp. Asia-based brands captured 46.9 percent of sales, down from 52.3 percent a year earlier, while GM, Ford and Chrysler raised their market share 3.6 percentage points to 44.3 percent, according to Autodata.

BMW brand (not including MINI) has seen an increase in U.S. sales of 1.6 percent in August, ahead of Lexus and it is crowned as the top U.S. luxury brand for the third straight month.

Sales of BMW brand vehicles increased 1.6 percent for a total of 19,540 vehicles from the 19,232 units sold last year. Year-to-date, BMW sales were up 7.8 percent to 139,236 vehicles from the 129,176 units sold last year.

BMW 1 Series gained 53 percent and the 7 Series climbed 42 percent. Lexus deliveries decreased 15 percent to 19,465.

bmw versusAugust 2010 sales of Audi cars and SUVs climbed 14% compared to August 2009, and marked the best monthly sales performance since May of this year.

For the month, Audi sold 2,675 Q5 vehicles, a 78.8% increase over the 1,496 vehicles sold in August 2009. The Q5 line also enjoyed more than a 25% August 2010 sales jump over July 2010. For August 2010, Audi reported Q7 sales of 560, a 42.1% increase above the 394 vehicles sold a year earlier.

Mercedes-Benz USA reported August sales of 19,674 vehicles, an increase of 15% for the month, with a 22.2% increase on a year-to-date basis. 18,826 passenger cars, light truck vehicles and 848 Sprinter vans are included in this total.

Impressive gains continued in both the Mercedes-Benz passenger car and light truck categories. The strongest performer for the month was the popular and sporty C-Class, with sales of 6,100 (up 43.4%). The 9th generation E-Class followed suit with sales of 5,882 for the month (up 25.9%) – bringing the year-to-date total to 39,122 (up 70.6%). The M-Class SUV rounded out the top three volume performers with sales of 2,473 for the month.

Jaguar pulled off an impressive rebound in August thanks mostly to the new XJ sedan. After only three months in showrooms, it’s already outselling the XF sedan with 700 sold in August to the XF’s 570. The eldest of the group and the most compromised in terms of utility, the XK coupe/roadster, was a distant third with 143 sales. Overall, Jaguar moved 1414 cars in August, good for a 62-percent gain over August 2009.

The other Japanese luxury brand, Infiniti, reported a great month of August as well. The heavily-revised M luxury sedan and QX56 luxury SUV posted 102% and 105% gains respectively with the QX56. Sales of the G37 Sedan were also strong returning a 17.5% increase. Only the G37 Coupe and FX SUV saw drops at four percent and 16 percent respectively.

From the U.S. bunch, Chrysler was the only major automaker to report a sales increase last month, a jump of 6.9%. GM sales were down 24.5%, trimming its market share to 18.6 percent from 19.4 percent. Ford’s sales fell 10.6 percent, but its market share increased to 15.8 percent last month from 13.9 percent, as it outperformed the market.

Lexus remains the U.S. luxury sales leader for the year, with 145,490 deliveries through August, an 11 percent increase. Mercedes sales have gained 18 percent to 139,867, and BMW’s U.S. sales increased 7.8 percent to 139,236 vehicles.

Sales table from Autoblog

12 responses to “By The Numbers: August 2010 Automotive Sales”

  1. Daniel Hoang says:

    Wow, Look at GM go. Cadillac might gain its glory as top seller that it has been missing for 30 or so years

  2. Babken says:


  3. n8n says:

    I remind you one more time:

    Lexus, Infiniti and Acura are definitely NOT a PREMIUM class – they are trying to fight with German REAL PREMIUM CLASS giving free extras, low price and poor materials – PREMIUM CLASS is: BMW, Mercedes and Audi, nothing else (excluding RR, Bentley or other luxury companies), and yes – they are very expensive, but remember – you always have to pay extra for best quality and best engineers!!!!!!!!!! And those who thinks that Lexus or Infiniti are premium, they are wrong – it’s just Toyota and Nissan for more money – poor idiots.

  4. FreudeKing says:

    Alarm Bells ringing: Merc and Audi grothing double digits and BMW only managed 1.6% with the introduction of so many new cars. Their top spot is at high risk!!!

  5. viper says:

    bmw sucks. No doubt.
    merc audi all the way.

  6. L. Hamlton says:


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