Short Films: BMW Unscripted – Life, passion and joy with the brand BMW

Videos | September 2nd, 2010 by 11

Nearly ten years ago, BMW films made history in the automotive world by moving away from “classic advertising” to a more engaging medium: videos. A …

Nearly ten years ago, BMW films made history in the automotive world by moving away from “classic advertising” to a more engaging medium: videos.

A form of branded content, all eight films featured popular filmmakers from across the globe, starred Clive Owen as the “Driver”, and highlighted the performance aspects of various BMW automobiles.

In a new initiative to engage the BMW fans and owners, the Munich-based automaker kicks-off a new project: BMW Unscripted. The short films is a series about people, talking about their life, passion and joy with the brand BMW.

First one to tell the story of his car is Murray of Costa Mesa, California. Murray is a proud owner of a 2800 CS with over 400,000 miles.

Let’s have a look.

11 responses to “Short Films: BMW Unscripted – Life, passion and joy with the brand BMW”

  1. paul says:

    this is brilliant…i wonder how many people feel about new bimmers and keep them for as long as this guy did? I think some of the magic is gone…rftires, electric steering, etc just remove the driver from the experience.

  2. BMfan says:

    luckily motoring ‘purists’ like you are few in the world and you could just go ahead and strip your car of all comforts and convert the power steering to manual.

  3. Daniel Hoang says:

    81 years and still loving life. Now thats the Joy of BMW

  4. Andrew says:

    This looks like a great series!

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