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Video: BMW Museum greets Audi

Videos | August 20th, 2010 by 5
BMW-Museum-gruesst-Audi1

Our sister-blog BimmerToday has recently come across a series of funny videos starring BMW Isetta, a symbol of BMW’s Museum. The videos belong to an …

Our sister-blog BimmerToday has recently come across a series of funny videos starring BMW Isetta, a symbol of BMW’s Museum. The videos belong to an extensive marketing campaign initiated by the BMW Museum to celebrate the first anniversary of its reopening. The campaign is intended to remind the people of Munich of its existence, to capture their attention and to transform the BMW Museum in a buzzword around  the city.

The short clips “BMW Museum greets Munich”  are also dedicated to the Sixt car-rental company, the emphasis is placed on the long-time partnership with this company and the possibility to rent classic cars from Sixt.

It is interesting that a third video focuses on BMW’s competitor in Ingolstadt, Audi. It’s a bit difficult to understand the reason in this case, but it can be related to the recent launch of the Audi A7 in the Pinakotek der Moderne Museum in Munich. The location chosen by Audi was regarded by some as a deliberate challenge addressed to BMW, as it is situated very closely to BMW Welt and BMW.

Video: BMW Museum greets Audi

As usual, BMW greets Audi with a whole series of small Isettas and the message is once again clear: BMW is fearless when it comes to its Ingolstadt-based competitor. Despite the endless and provocative challenges launched by Audi, BMW remains confident that it will continue to strive as the world’s most successful premium automaker.

Update: Apparently there is also a fourth video: The BMW Museum salutes the Nymphenburger Porcelain Factory. Thank you for the tip, Steve!

[Source: BimmerToday]

  • http://www.skiddplayer.com Steve Davies

    There’s one missing from the list of ‘four’ videos produced in the “BMW Museum salutes…” series, it’s called ‘Das BMW Museum grüßt die Nymphenburger Porzellanmanufaktur’, or roughly translated ‘The BMW Museum salutes the Nymphenburger Porcelain Factory’. They’re all on the BMW Channel in SkiddPlayer (www.skiddplayer.com).

    Your guess is as good as mine in terms of the significance of this fourth video, but perhaps one of our German readers can cast a light on it? Definitely an unusual series of videos.

  • MPLAMKATA

    THE AD SAYS :

    HI EXPENSIVE VW …WE ARE HOSPITABLE…MUNICH IS OUR HOME….DON’T PRETEND AND DON’T EVEN TRY TO COMPARE WITH US SINCE YOU ARE ONLY A GUEST HERE!!!

  • 1Mc

    Can some translate the basic taglines of the 3 videos above please? I’m guessing they’re making a philosophical point based on their automotive rivalry. Visually and conceptually the ads are very cool – well done BMW.

  • Tom

    ridiculously cute hahaha

  • XC

    Great vids! BMW is basically saying ‘ come on Audi, don’t take yourself so seriously’ and taking the ‘OMG, audi did what?’ out of the equation.

    Class act from BMW.

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