Along with the online video campaign, MINI also brings out the Countryman print ads. As expected, the ads deliver concise messages, vertical and easy to remember.
The Countryman represents MINI’s latest bet in the crossover segment and this is the first MINI with four doors and a large tailgate as well as a variable interior offering space for up to four occupants.
At the same time the MINI Countryman is the brand’s first model measuring more than four meters (157 inches) in length and available as an option with ALL4 all-wheel drive.
The market launch of the new MINI Countryman will be 18 September 2010.