MINI Countryman TV Commercial: Marketing at its best

MINI | August 17th, 2010 by 5

If there is one thing that we love more about the MINI other than its fun-to-drive vehicles, are the great marketing campaigns coming from the …

If there is one thing that we love more about the MINI other than its fun-to-drive vehicles, are the great marketing campaigns coming from the Oxford-based company. MINI has always appealed to a younger crowd, funky in a way, yet still mature to appreciate the driving experience as well.

Their marketing campaigns often spoke directly to its customers, delivering the message in an unconventional way by combining the qualities or features of their cars with real-life experiences.

The launch of MINI Countryman online campaign comes to prove the geniality behind their ads, and the Countryman’s main qualities are exposed in a….shall we call it, unique way?

The message sent here: MINI Countryman’s versatility.

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  • FreudeKing

    Has this thing only got 4 seats again??? What is up with BMW and cars with 4 seats?

    • Boris

      Version with five seats will be available for purchase, too ;-).

  • http://automobilesdeluxe.tv Gunnar

    At its best? Not really. These spots are fair, at best. MINI’s marketing dept – particularly the US branch – has been much more clever.

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