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BMW S 1000 RR Superbike Clinches Three “Best of” Honors in U.S

Motorrad | August 13th, 2010 by 10
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In its debut year, the BMW S 1000 RR superbike has earned three superlative awards from the U.S. media. Robb Report named the BMW S …

In its debut year, the BMW S 1000 RR superbike has earned three superlative awards from the U.S. media. Robb Report named the BMW S 1000 RR the best sportbike in its annual “Best of the Best” issue in June. In July, Cycle World followed suit by awarding the BMW S 1000 RR “Best Superbike for 2010”; and in the September issue of Motorcyclist, editors chose the BMW S 1000 RR for its coveted “Motorcycle of the Year” Award.

“It is a tremendous honor to receive this type of recognition from these well-respected publications,” commented Pieter de Waal, Vice President, BMW Motorrad USA. “The positive response we’ve had from the motorcycling community reaffirms our commitment to continually raise the bar for performance and value in this competitive market segment.”

According to editors of the Robb Report, “the BMW S 1000 RR is perhaps the greatest motorcycle-branding success story of the last 10 years. From the moment that the S 1000 RR made the leap from the drafting board to the showroom floor, the sportbike transformed existing perceptions of the Bavarian brand, winning over a new generation of enthusiasts.”

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Cycle World editors offered similar praise after test riding the bike at Spain’s Aragon racetrack, commenting “On the road in our own little fiesta of speed, we found it almost as refined and comfortable as the established superbike players. And just to rub it in, the base-model BMW is actually a bit cheaper than some of its Japanese equivalents…As both an introductory effort and a portent of that it’s likely unleashed in the marketplace, the BMW’s the most beautiful thing to blow out of Bavaria since Beethoven.”

In its annual “Motorcycle of the Year” issue, editors of Motorcyclist wrote, “To call it a good first effort doesn’t begin to do it justice. It flat out raises the bar. Yet it does so in a way that is inimitably, undeniably BMW.”

BMW Motorrad launched its most anticipated new sport bike in recent history at Italy’s famed Monza racetrack, during the World Superbike race weekend, in May 9, 2009. When it arrived in U.S. dealerships in January 2010, a significant number had already been sold to customers through a successful pre-sale program. The S 1000 RR, weighing only 404 lbs and delivering a massive 193 hp, is one of the most potent, sophisticated and lightest sport bikes ever produced. It holds the distinction of being the most powerful production 1000cc sport bike in the world and has a manufacturer’s suggested retail price of $13,800.

In addition to the class-leading power plant, the BMW S 1000 RR possesses new technical features, such as the first-ever four-stage Race ABS system with settings for Rain, Sport, Race and Slick conditions. The groundbreaking new ABS system weighs only about 5.5 lbs complete — nearly 20 lbs lighter than the competition.

For blogs, S 1000 RR events, images, tech specs, and news and about the new BMW S 1000 RR, visit the exclusive S 1000 RR microsite http://www.bmwplanetpower.com.

The site provides links to other key websites, including:
S 1000 RR Official Facebook Fan Page at www.facebook.com/BMWS1000RR
S 1000 RR Official Web Site at www.S1000RR.com
BMW Motorrad Motorsports at http://www.bmw-motorrad.com/com/en/motorsports/motorsport_main.html
BMW XPLOR Rider Community at www.bmwxplor.com
BMW Motorrad USA at www.bmwmotorcycles.com

[Source: BMW ]

  • Giom

    Totally deserved! Congratulations to Motorrad!

  • Wael

    Congratulations BMW, i never bought any kind of bike bike before and i never thought i’ll buy in the future but after reading many positive things about the bike i went and bought a new S1000RR :)
    The bike is so easy to drive that you forget that you are driving the most powerful bike on earth, impressive enginnering BMW.

  • 1mc

    Keep dreaming gents, chances are if you’re on this blog you drive a car and your other half doesn’t let you own one of these! Hands up if guilty.

    *Raises hand*

    • Eric

      haha, wife won’t let me have a bike either, lovely machine this too.. shame

    • wazon8

      Brutal reality of compromises. :)

      BTW, how many bikers do visit this website?

  • Giom

    A very strange comment to make. Is there a point?

  • 1mc

    That observation was about as strange as baked beans being sold in a tin can.

  • Greg

    i tell you what, i love riding so much that if my girlfriend and or wife/ said its either the bike or me……….call me @#$hole, but i would take the bike. There are many fish in the sea, there is only one BMW. It never says no, there when you need it, and you can ride it all night long…..I tell you what, i love Suzuki, but i am completely in love with the S 1000 rr. i’m sold…..don’t worry hunny i’ll sleep on the couch tonight……lol

    • Ttooddhh

      Im with what he says mabe you can steal youre balls back from youre wife then just come home with the bike its easyer to ask 4 forgiveness than permission.

      • Ttooddhh

        sience I got my bike just last season I had 4 girls that just asked 4 A ride I take them up the cannyon 2 our property 2 my trailor at camp with some beers 4 that fast A bike is so worth It.

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