According to a report by InsideLine, BMW is planning to move 25,000 X3 models in 2011. The newly redesigned and second generations X3 goes on sale later this year and it will be manufactured at Spartanburg facility.
In the first half of 2010, BMW only sold 3,439 units in the U.S., compared to 17, 622 X3s sold in 2008. As we reported back in May, BMW is trying to convince its U.S. customers that they should start special ordering the second generation X3 with the options they crave rather than settling for whatever models are available on the dealerships’ lots.
Custom orders are quite popular in Europe where about half of all BMWs are spec’d up before being delivered to the buyer. Some of these deliveries take place at the local dealership or for an extra-fee for European customers, at the BMW Welt in Munich.
According to BMW, a special-ordered 2011 X3 can be yours in as little as a week.
Quoting Tom Kowaleski, Vice President of Communications for BMW USA, InsideLine reports BMW will offer exclusive options for built-to-order X3s — special paint and trim options that you won’t be able to get if you buy one off a dealer lot.
Pricing of the new 2011 BMW X3 has yet to be announced, but to remain competitive against Audi’s best seller Q5 and Mercedes-Benz GLK, we expect to see very little increase in the base price.
[Source: InsideLine ]