Selling point? Old X3: Bad cupholders. New X3: Good, Starbucks-friendly

BMW X3 | August 8th, 2010 by 22
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According to a report by Automotive News, the new BMW X3 becomes more coffee friendly than ever. Cupholders have always been labeled as an “American-thing” …

According to a report by Automotive News, the new BMW X3 becomes more coffee friendly than ever. Cupholders have always been labeled as an “American-thing” and with the second generation X3, BMW paid more attention to customer’s preferences.

“That didn’t mean we could take over the design,” said Joe Wierda, X3 Product Manager. “But it did mean we could get good cupholders and we won’t get dinged by J.D. Power for not having them.”

“That was one thing I spent the past three years doing — trying to get the guys back in Munich to understand that we’ve got to get the cupholders right. We sent over Big Gulp cups and big McDonald’s cups and said, ‘This is really what we have to address.’ ”

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Automotive News says that BMW of North American has been pressing for better cupholders since at least the early 1990s. The first generation X3 offered its customers water-bottle holders in the door panels, barely enough for the large mugs of hot coffee U.S. buyers are accustomed to.

“We’ve made improvements all over the vehicle, including an improved ride and a larger body,” he said. “But we also got the cupholders right.”

[Source: Auto News ]

22 responses to “Selling point? Old X3: Bad cupholders. New X3: Good, Starbucks-friendly”

  1. paul says:

    actually i dont see it…how can u get your starbucks tall double mocha caramel no cream if the gear lever is right in the way??? i can see some accidents happening there. It was one of the things I actually wanted to test when i went to see the car in paris in october.

    • FreudeKing says:

      You see the huge opening ain front of teh gear lever that they didn’t even bother to put a lid on? There are two deep holes for american cups.

  2. paul says:

    btw…STARBUCKS SUCKS BIGTIME!!! worst capuccino ever no matter where u get it!

    • okeribok says:

      excellent fit for the ugliest BMW ever.

      • XC says:

        Being totally serious, both of you guys might have a point: BMW IS GOING TO SELL A LOT OF NEW BMW X3s IN AMERICA; and if Starbucks is clever enough, they may have something special prepared for BMW owning costumers (special offers, BMW-Starbucks mugs, leather bound agendas, special blends just for BMW owners, you name it).

  3. Auday says:

    BMW, should win the prize of the stupidest cup-holder designs ever! The E90/92 is probably the winning shot for that trophy.
    The best cup-holders in a I’ve seen are in the E46 and that’s not really saying much.

    • FreudeKing says:

      Sorry but I think the E90 cupholderrs are very well designed. It is obviously not for people to put big fat 2 litre bottle in. Besides, what’s the whole big thing about cup holders about??? Who drinks so much tea/coffee in the car anyway? Why don’t you just stop by a restaurant/convenience store and drink whatever you need and release whatever you need as well. Must BMW provide a toilet tube connected to the exhaust as well ?

  4. badger says:

    The new well..a thousand times better looking than the old one. Interior is well..welcoming!

    • Bryce says:

      Interior is definitely improved. The exterior is also improved because of how awful the old X3 looked, but it is still the worst looking vehicle in the BMW lineup.

      • FreudeKing says:

        Interior is better than the old but still classless and tasteless. What the hell is going on with the splash of wood surrounded by all this black plastic? POOR EFFORT and no thought of colour combinations at all or trying to make the dash have a good quality feel.

        All that the interior designer who appeared in the video on BMW Web TV talked about ito the interior was the cupholders! Really, I would think cupholders is one of the least concerning thing in a car design. To me, it is the leaset of my worries.

  5. badger says:

    Bryce….what about the X6?

    • Bryce says:

      I like the X6, saw one the other day and thought it looked pretty nice. I still haven’t seen the X3 in person so I can’t judge it entirely yet, but the headlights are extremely boring to me.

  6. tweer says:

    cupholders, thanks america.

  7. MPLAMKATA says:

    It’s a pitty that some people/markets are paying attention on cup holders and etc………but that’s why Europe is Europe!!!

  8. TUD says:

    My 0.02, the worst models in the product line are the X6 and the 5er GT.

  9. Brett says:

    I think that BMW should stop focusing on the little details and look at the big picture. This car will attract so few buyers that it will end up as a parts car. The interior is just god awful! This is something that I expect from Saab, boring and plain.

    • paul says:

      unfortunately ur wrong…the previous generation was crap – i should know i have one – and it sold hundreds of thousands!!! A cheap bmw will always sell thats why bmw doesnt even make an effort….they know it will sell.

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