Product Placement: Kylie Minogue surrounds herself with white BMWs

Interesting | August 4th, 2010 by 17
BMW 3er E93 Kylie Minogue

Recently, we announced that BMW is making a comeback to the big screen and into the Hollywood marketing arena. In the  “Ghost Writer” flick, the …

Recently, we announced that BMW is making a comeback to the big screen and into the Hollywood marketing arena. In the  “Ghost Writer” flick, the new BMW X5 took the centerstage, along with the stars Pierce Brosnan and Ewan McGregor. Beside the vehicle product placement, BMW has also featured the sometimes overlooked BMW ConnectedDrive system.

Just recently, BMW has also sponsored the Berlin film Festival, where celebrities were chauffeured around in the 7Series ActiveHybrid, 5 Series and 5 GT.

At the end of 2009, BMW announced the hiring of the Propaganda GEM company as its global entertainment marketing agency of record, and a clear statement that the entertainment industry takes again priority at BMW.
Propaganda ended its 13-year relationship with Audi after successfully placed Audi models in some of the biggest films in the past few years: “I, Robot” or the “Iron Man” franchise.

BMW 3er E93 Kylie Minogue

Another example of their comeback into entertainment, is the latest video from Kyle Minogue, titled “All The Lovers”, the music video features the new BMW 3 Series Convertible.

But here is where the odd part kicks in. The vehicle introduced in the video went through some “styling changes”, the kidney were designed into a single air intake and the rounder has been removed. This of course poses the question on whether this was indeed a product placement or the BMW spirit and design was simply a great fit for the video theme.

Regardless of the deal behind the scene, BMW is still getting the full marketing exposure, and in a video with 1.8 million views, the marketing exposure becomes even more important.

Click to watch video on YouTube

[Source: BimmerToday ]

17 responses to “Product Placement: Kylie Minogue surrounds herself with white BMWs”

  1. Tom says:

    Why would they do that???

  2. R says:

    Wasn’t there a 3-series convertible in the video for I Should Be So Lucky?

  3. FreudeKing says:

    I see many brand new Audi’s in movies but not BMWs. BMW could have sponsored their products for marketing and promotion of their own products. But then again, they are busy cutting costs so I guess adv and marketing are not that important for them.

    This is the reason why Audi is now perceived by many as the cool car to have in the premium segment. I cannot recall which movie, but the most insane thing was to see the A8 with smoking rear tyres on acceleration!

  4. FreudeKing says:

    Why did she not switch off the coronra rings then, or switch on the fogs!

  5. Lariv says:

    I’m not sure why they changed the grille but it makes the car look like it has a moustache or a single nostril.

    • JD says:

      BMW Unibrow Edition.

      It would be cool to see more BMWs in movies. Too bad the new James Bond movie got cancelled, that would have been a nice opportunity to get some big screen time.

  6. BMW – as sexy as Kylie’s latest video :D

  7. Otto Meola says:

    Kylie Minogue looks great with her 80’s look. I support most of her albums. She is a good singer. I love her

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