BMW Group U.S. Reports 10% sales increase in July 2010

News | August 3rd, 2010 by 18
july 2010 bmw sales

Press Release: The BMW Group in the U.S. (BMW and MINI combined) reported July sales of 23,390 vehicles, an increase of 10.1 percent from the …

Press Release: The BMW Group in the U.S. (BMW and MINI combined) reported July sales of 23,390 vehicles, an increase of 10.1 percent from the 21,253 vehicles sold last year. Year-to-date, the BMW Group also reported a sales volume of 144,975 vehicles, up 6.8 percent from the 135,701 units sold last year.

“We’re delighted to have the all-new 5 Series in the market, and just as we had hoped, the first full month results with this new car have been very positive,” said Jim O’Donnell, President of BMW of North America, LLC. “Current and new customers love it, our dealers would like to have even more, and what we’ve also seen is strong market demand once again for a vehicle with the size, performance and flexibility of our X5.”

BMW Brand Sales
Sales of BMW brand vehicles increased 16.4 percent for a total of 19,064 vehicles from the 16,381 units sold last year. Year-to-date, BMW sales were up 8.9 percent to 119,696 vehicles from the 109,944 units sold last year.

july 2010 bmw sales

In July, the best performing vehicles included the 1 Series, up 53.3 percent to 1,392 and the X5, up 50.5 percent to 2,815. The 5 Series performed very well with an increase of 9.6 percent to 2,724.

BMW Pre-Owned Vehicles
Sales of BMW’s used vehicles (including certified pre-owned and pre-owned) increased 11.6 percent to 15,075 vehicles from the 13,508 units sold last year. Year-to-date, used vehicle sales were up 5.9 percent to 98,795 vehicles from the 93,307 units sold last year.

MINI Brand Sales
MINI USA reported sales of 4,326 automobiles, a decrease of 11.2 percent from the 4,872 cars sold last year. The drop in sales was affected by the Cash for Clunkers program that took place in July and August of 2009 and boosted sales volume. Excluding this one-off, the brand’s sales performance would have been ahead of last July. Year-to-date, MINI USA also reported sales of 25,279 automobiles, a slight decrease of 1.9 percent and nearly on par with the 25,757 units sold last year. In a segment that is down double digits year-to-date, the brand continued to gain market share.

[Source: BMW ]

18 responses to “BMW Group U.S. Reports 10% sales increase in July 2010”

  1. Babken says:

    The 5 Series seems to be a bigp disappointment.

  2. Babken says:

    In the USA BMW is just the leader in the cheap segment. But in the luxury segment it’s Mercedes-Benz who rules. Pity, but true.

    • BENZ says:

      Mercedes-Benz rules the luxury segment in the world as well. bmw an be proud by just selling huge amounts of shitty 1 and 3 series. But Mercedes-Benz instead absolutely rules the E-Class and S-Class segments which are the most important.

  3. Babken says:

    Too bad for the new 5 Series. Just look at the 2010 July US sales numbers comparison:
    BMW 5 Series: 2724 units;
    Mercedes-Benz E-Class: 5462 units.
    Artur seemed to be right in terms of the 5 Series vs E-Class: the E-Class is at least one head above the 5 Series in everything. I think that BMW totally failed with their new 5 Series generation. At least for now. But this only proves my point given several months ago: BMW gave Mercedes-Benz a serious advantage by letting Mercedes-Benz release the new generation E-Class one year earlier. Now when the E-Class conquered the market totally the 5er has nothing to do but to be discontinued. And let it be a lesson for BMW.

    • BENZ says:

      Your statement once again proves my point: the E-Class is at least one head above the 5 series in everything. Hence the sales numbers.

  4. Babken says:

    Do you know what is even more funny? It’s the words Jim O’Donnell, President of BMW of North America, LLC says: “Current and new customers love it”. If he rejoices over just 2724 units sold than he certainly has some problems with mathematics. I think that such weak employees MUST be fired. Than how would you, dear Mr O’Donnell, describe the new E-Class? 5462 units sold. Twice as many as your BELOVED 5 Series. And if we exclude the fat-as Gran Turismo that has nothing in common with this segment, the 5 Series condition becomes totally hopeless.

  5. Babken says:

    I’d advise BMW engineers to go to Mercedes-Benz engineers and learn a couple of things about how to make a car with excellent engine and handling. I now doubt that the new 5 Series has 20% of the E-Class fantastic capabilities.

  6. Glenn says:

    As the owner of an ’05 545i and an ’07 X5, I am generally biased toward BMW, but when my elderly parents asked me to give them advice on a new car, I took them to look at BMW and MBZ. They purchased the E Class over the 535i; greater value and although the performance may not quite match the 5 Series, the MB drives very nicely.

    • kcsnyud says:

      Key word there, buddy! “elderly” is wat new e class is targeted toward to. U shouldve looked at the xf and new m56 as well.

      • BENZ says:

        The E-Class is targeted towards people of all ages. Unlike bmw 5 series which is targeted towards silly people.

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