Comments on: Lexus brings the “advertising war” to BMW, Audi and Mercedes

By: Bmw Online Compain Ads | BMW Photos Blog

Bmw Online Compain Ads | BMW Photos Blog — Mon, 11 Apr 2011 08:33:25 +0000

[...] online compain ads bmwblog.com This entry was posted in all. Bookmark the permalink. ← Bmw Navi Business [...]

By: How a new luxury automotive brand manages its online image « Reputation In Action

Fri, 11 Mar 2011 11:41:57 +0000

[...] the information required for their articles is very interesting. Particularly so because main rival Lexus has relied heavily on advertising to compete with German brands such as BMW, Audi and Mercedes, whereas Infinity has taken a very modern, largely advertising free [...]

By: imprezy kulturalne lublin

imprezy kulturalne lublin — Fri, 17 Dec 2010 12:55:39 +0000

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By: JakeM

JakeM — Wed, 28 Jul 2010 15:19:46 +0000

Sounds like Lexus is desperate. I’ve never been a fan of Lexus cars and will never consider one. They’re boring, overrated and just plain pretentious.

May as well get an Avalon and save yourself a lot of money.

By: Guerra de publicidad: Lexus | MotorFull

Guerra de publicidad: Lexus | MotorFull — Wed, 28 Jul 2010 10:05:44 +0000

[...] tienen una ventaja oculta en aquello de que “es importante serlo y parecerlo”.Vía: BMW Blog TwitterFacebookMenéamedel.icio.usGoogle Buzz Dirección para [...]

By: hopst

hopst — Wed, 28 Jul 2010 07:36:49 +0000

Rand (currency of South Africa)

BTW this article is hysteric a little, or overreacted.

By: Max_theitalian

Max_theitalian — Tue, 27 Jul 2010 12:51:18 +0000

An american bimmer’s forum, lol, what a bunch of NERD.

By: Max_theitalian

Max_theitalian — Tue, 27 Jul 2010 12:49:15 +0000

OPS…I thought Audi was just a rebranded and overpriced VW, and their style is the most boring ever, their cars are definitely too similars between them. Aniway i’m an ex bmw’s (2 E36, 1 E46 and 1 E90) owner and especially about diesel engines i got a lots of problems never fixed by the assistance so about bmw’s i say “never more”. Mercedes are very famous for their crappy CDI diesel in Europe totally unreliable compared to an Hybrid Lexus, more fuel efficiently and absolutely reliable.

By: BIMMER1

BIMMER1 — Tue, 27 Jul 2010 12:23:05 +0000

Yeah great, you can get all of those features standard but if you want a manual transmission IS250 with navigation you can’t get it, forget about it. Talk about innovation! And all this from a company that has been notorious for $8,000 option packages crammed full of crap you don’t need that they forced you to buy to get one tiny option. Maybe after 15 years of pushing that crap on client’s they are changing. It’s 13 years too late for me though. Lexus/Toyota will always be boring to me.

By: efoza

efoza — Mon, 26 Jul 2010 16:23:00 +0000

Odd graphics. The logos are not quite right. I guess they’re trying to allude to pie charts, but… not sure if that makes sense here.

Can anyone explain the codes, “R24″ and such?

By: DJ Mad Wax

DJ Mad Wax — Mon, 26 Jul 2010 15:28:08 +0000

that advert is almost as boring as their vehicles.

By: sdfaaa

sdfaaa — Mon, 26 Jul 2010 12:56:30 +0000

lexus is just more expensive toyota – it will be never changed. They will never get such great performance, give such lot of joy, quality and cool looking as BMW, Merc or Audi – japan cars will always try to copy german cars. But remember – japs will always be about 20 years behind the Germans.
German = quality
Japs = cheap
Your choice.

By: sdfaaa

sdfaaa — Mon, 26 Jul 2010 12:52:31 +0000

When you buy BMW, Merc or Audi meaning the REAL PREMIUM companies, you know what you pay for, but when you buy lexus, acura or infiniti you know the “extras” ar added for free, but the quality of this “extras” is very poor.

By: Max_theitalian

Max_theitalian — Mon, 26 Jul 2010 09:58:37 +0000

Definitely agree, great Lexus.By the way, i’ll never buy an overrated german car. Greetings from Italy.

By: DDI

DDI — Mon, 26 Jul 2010 09:52:00 +0000

I would buy a Lexus IS because is is more reliable and “honest” than my 3 series BMW, even if is not that agile on bending roads the difference is not impresive. When a BMW reaches ~130.000 km you can expect something to fall and cost you minimum 100 euros, that is not the case in Lexus. BMWs are good to buy when new and have warranty.

By: MPLAMKATA

MPLAMKATA — Mon, 26 Jul 2010 08:27:24 +0000

hahaaha…Lexus should find their own identity not to compare to the rest…

By: Ruslan-Kz

Ruslan-Kz — Mon, 26 Jul 2010 07:25:02 +0000

Really “no joy” to overpay for BMW 7-er (same for another models) options 30% from basis price.

By: michael

michael — Sun, 25 Jul 2010 23:15:49 +0000

VW does it with Audi

what’s an Audi apart from a badge engineered VW ;)

By: tweer

tweer — Sun, 25 Jul 2010 23:01:42 +0000

Call it what you like, they are just toyotas, and as such rubbish.

By: Bradley Wint

Bradley Wint — Sun, 25 Jul 2010 17:42:43 +0000

Shame Lexus will never be a BMW, Mercedes or Audi… it will just be .. a Lexus…