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New Renderings: BMW Megacity Vehicle

Rumors | July 19th, 2010 by 14
bmw-megacity-vehicle-two-door-rendering_100315791_l

Earlier this month, BMW introduced us to their future family of electric vehicles. Built under the project name, Megacity, the new sub-brand will be joining …

Earlier this month, BMW introduced us to their future family of electric vehicles. Built under the project name, Megacity, the new sub-brand will be joining the BMW family in 2013. Adrian Von Hooydonk, BMW Director of Design, calls the Megacity vehicle the “next premium” automobile and unveiled the first sketches of this exciting new vehicle.

With countless hours and money invested in research and development, the new Megacity family will drive BMW into a new arena where they intend to become the world’s leader in premium electric vehicles.

The project lays under the umbrella of maximum sustainability: from the production process, starting with the first supplier, through to component recycling at the end of the vehicle life cycle, sustainability based on the three cornerstones of eco-friendliness, economic efficiency and social compatibility must be the main process driver.

New Renderings: BMW Megacity Vehicle

The Megacity family will carry on BMW’s core values and according to BMW executives, will look and drive as a premium product, and will not be a compromise between looks, performance and safety. Quoting Van Hooydonk, “the car looks solid, with a higher riding position that inspires safety. Some iconic BMW design elements might be omitted in the MCV, but other new design elements will be introduced that in their turn, could turn the car into a sub-brand.

At launch, Megacity will be offered in a two-door, four-seat configuration. The car will measure around 157 inches. In the future, the MCV sub-brand will include two additional models. First one due in 2015 and dubbed ICV, short Intracity Vehicle, will be a two-door, two-seat car. In 2017, UCV – Urban Commuter Vehicle -will extend the length of the initial MCV and has four doors while hosting five people.

BMW Megacity is powered by a lithium-ion battery with 35 kWh of capacity placed below the vehicle’s floor. Rear-wheels approach remains in BMW’s philosophy and the power is sent to the rear wheels through a rear-mounted 150-hp electric motor. Driving range is expected to top at 100 miles and top speed at 95 mph.

The fine details are still being refined, including the overall design and aesthetics, but the initial sketches and information released, are driving rendering artists into creating computer generated images of how the Megacity might look like.

First in line to take the design cues from the official sketches released, are the folks over at MotorAuthority and their long-time rendering artist Christian Schulte.

New Renderings: BMW Megacity Vehicle

  • http://www.autocritical.com AutoCritical

    Cool! This is honestly pretty exciting to see. Not sure how much has been lost in the translation from concept sketch to this version of the production version.

    I wonder why they are starting to do all this development talk? Is their intention to show off that they are indeed working on enviro-style vehicles, ala efficient dynamics? or do they want me to hold out in committing myself to another car of this green genre?

  • Billy

    “…but other new design elements will be introduced that in their turn, could turn the car into a sub-brand.”

    This rendering completely obliterates the integrity of the original design, and, as mentioned in the article, it should have new design elements. The rendering artist clearly did NOT take this into account, using the official concept rendering and simply applying the existing BMW design elements onto it.

    While it does look like a BMW, as stated in the article, this car is going to be launched into a sub-brand and that would be quite difficult if it looked like a BMW.

    Things like the headlights connecting to the mirrors, and the lack of kidney grille are what made the original design what it was, and I highly doubt that BMW would simply replace them with the front from the Efficient Dynamics concept.

    As a note to all rendering ‘artists’, please back up your designs with spy photo evidence or OFFICIAL RENDERINGS. Official renderings are official for a reason.

    • http://www.facebook.com/profile.php?id=100000477069969 Hugo Becker

      Billy – my take too – the render doesn’t show any originality. Small cars are hard to do well – the canvas is shrunk – and when you take into account the fact that they have odd height to length proportions you’ll need an extremely good set of designers to get a product that is pleasing to the eye.

  • FreudeKing

    Is this car even going to be a premium car or are we going to see Toyota quality in this car but charging customers 1 Series prices?

    Eitherway, it is not a car that suits the BMW brand in my opinion. Look what this thing looks like, it belongs in the Toyota Yaris range.

    • http://www.bmwblog.com Shincai

      You got a point there.
      I could imagine my sister driving this, but not me :D

      • kcsnyud

        Why would bm even start, and why not do it under their budget mini range?

        • FreudeKing

          They want to boost short term sales by using the BMW brand name, even if this means impairing the brand image in the long term. This is just so stupid. Do you want people to think of the Mega city cars when the BMW name is mentioned.

          Like I said before, the best way to judge whether BMW is makign the right choice with new products is to see whether they are going to launch it in America. If not, it means that they will dilute brand image as they do not want to risk the most demanding customers in the world (Americans) that take no crap at all. So let’s see. Is BMW still the Ultimate Driving Machine that we have all known and respected or will it become the Toyota Yaris competitor as from the 2010′s.

          Oh yes, volumes and volume with this little cheap plastic hatchback, stealing sales from Toyota, Tata, Honda, Kia, Hyundai…. BMW have lost it! There are no justifiable long term reasons why this should be under BMW’s brand name and not use a sub-brand for this except for short term gains at the expense of the BMW brand image. But what the heck, management will not be here in the long term anyway so why not boost volumes while they are here and grab those bonuses. SHAME

  • wazon8

    it looks like Honda or Toyota, I hope that BMW desn’t have nothing in common with this design. I expect something somehow related with Isetta.

  • txdesign

    Hm, pretty conventional 1 box design. I was hoping for something a bit more “out there”. Come on BMW, break the mold.

  • Artmic

    why would any guy with 2 balls drive this thing?
    Unless they price it at $7,500 out the door, who would be buying this thing?

  • kcsnyud

    I am perfectly sure this is NOT what it would look like

  • Jaao

    what a joke. sorry

  • http://minie250.blogspot.com/ Tom M

    No way the car megacity looks anything like that.

    FreudeKing: They are going to sell the Megacity in the US, that has been confirmed.

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