Earlier this month, BMW introduced us to their future family of electric vehicles. Built under the project name, Megacity, the new sub-brand will be joining the BMW family in 2013. Adrian Von Hooydonk, BMW Director of Design, calls the Megacity vehicle the “next premium” automobile and unveiled the first sketches of this exciting new vehicle.
With countless hours and money invested in research and development, the new Megacity family will drive BMW into a new arena where they intend to become the world’s leader in premium electric vehicles.
The project lays under the umbrella of maximum sustainability: from the production process, starting with the first supplier, through to component recycling at the end of the vehicle life cycle, sustainability based on the three cornerstones of eco-friendliness, economic efficiency and social compatibility must be the main process driver.
The Megacity family will carry on BMW’s core values and according to BMW executives, will look and drive as a premium product, and will not be a compromise between looks, performance and safety. Quoting Van Hooydonk, “the car looks solid, with a higher riding position that inspires safety. Some iconic BMW design elements might be omitted in the MCV, but other new design elements will be introduced that in their turn, could turn the car into a sub-brand.
At launch, Megacity will be offered in a two-door, four-seat configuration. The car will measure around 157 inches. In the future, the MCV sub-brand will include two additional models. First one due in 2015 and dubbed ICV, short Intracity Vehicle, will be a two-door, two-seat car. In 2017, UCV – Urban Commuter Vehicle -will extend the length of the initial MCV and has four doors while hosting five people.
BMW Megacity is powered by a lithium-ion battery with 35 kWh of capacity placed below the vehicle’s floor. Rear-wheels approach remains in BMW’s philosophy and the power is sent to the rear wheels through a rear-mounted 150-hp electric motor. Driving range is expected to top at 100 miles and top speed at 95 mph.
The fine details are still being refined, including the overall design and aesthetics, but the initial sketches and information released, are driving rendering artists into creating computer generated images of how the Megacity might look like.
First in line to take the design cues from the official sketches released, are the folks over at MotorAuthority and their long-time rendering artist Christian Schulte.