BMW Group retail grows 13.1% in first half year

News | July 10th, 2010 by 37

The BMW Group has ended the first half-year with substantial growth in sales. A total of 696,026 (prev. yr. 615,454) BMW, MINI and Rolls-Royce brand …

The BMW Group has ended the first half-year with substantial growth in sales. A total of 696,026 (prev. yr. 615,454) BMW, MINI and Rolls-Royce brand automobiles were delivered to customers worldwide in the first six months of the year – an increase of 13.1%. In June, sales volumes rose 12.2% to 143,157 (prev. yr. 127.556) vehicles.

The company made gains in virtually all markets during the first half-year, with sales in China, the American and European markets in particular reporting the strongest growth. On the product side, the BMW X1, 5 Series GT and Z4 models, together with the BMW 7 Series, were among the main growth drivers in the first half of the year.

The new BMW 5 Series Sedan also got off to a strong start – roughly 25,000 models have already been sold since its European launch in mid-March.

bmw group sales 2010

Ian Robertson, member of the Board of Management of BMW AG, responsible for Sales and Marketing: “In some cases, the automobile markets are recovering much faster than expected. We had a successful first half-year with retail growth of 13.1%, and were able to maintain our position as the world’s leading premium manufacturer.” Robertson added: “We aim to continue this upward trend in the second half of the year. Besides the new BMW 5 Series Sedan, a large number of new models, including the new BMW 5 Series Touring, the new BMW X3 and the MINI Countryman, will help us achieve this.“

The company reported sales growth in almost all regions and all automobile markets in the first half of the year. In Europe, deliveries increased 3.9% to reach a total of 389,601 (prev. yr. 374,923) units. Most of this increase came from high-volume markets such as the UK (73,000 / +20.4%), France (34,235 / +11.6%), Spain (23,426 / +35.9%) and Belgium/Luxemburg (20,474 / +16.5%).

In a sharply declining overall market (-28.7%), the company was able to maintain new vehicle registrations very close to last year’s level in its largest sales market of Germany, at a total of 135,421 (prev. yr. 136,769 / -1.0%) BMW and MINI sales, and expand its market share significantly to 9.2%. However, the BMW brand was the only premium brand in Germany to make gains in the first six months. With a total of 120,262 (prev. yr. 118,960) vehicles sold here, 1.1% more new BMW automobiles were registered than in the same period last year.

The company also remained on its growth track in its strongest export market: In the US, 121,585 (prev. yr. 114,448) BMW and MINI vehicles – 6.2 percent more units – were delivered to customers. The BMW Group therefore remains the best-selling European premium carmaker in the US market. With 23,331 (prev. yr. 20,849) BMW and MINI deliveries and growth of 11.9%, June was also the strongest month so far this year in the US.

In Asia, BMW Group volumes climbed 57.5% between January and June (128,483 / prev. yr. 81,586). The Chinese market continued to see exceptionally dynamic growth. With sales of 75,615 vehicles in the first half of the year (prev. yr. 37,627 / +101.0%), the company more than doubled its retail volume here from the same period last year. The BMW Group also reported strong gains in the other “BRIC” countries, Brazil (+131.4%), Russia (+24.5%) and India (+25.0%), as well as in the markets of Africa (+26.8%) and Oceania (+13.8%).

BMW brand sales rose 14.1% to 585,755 automobiles (prev. yr. 513,591) in the period under review. In June, the brand delivered 119,663 (prev. yr. 105,232) vehicles to customers worldwide – an increase of 13.7%. Growth drivers in the first half-year were mainly the BMW X1, with 46,705 units, and the BMW 5 Series GT, with 11,803 units. Strong gains were also made by large model series, such as the BMW 7 Series with 30,711 deliveries (+50.0% / prev. yr. 20,479) and the BMW X5 and X6 models with a combined total of 68,632 (+7.1% / prev. yr. 64,078) deliveries. The strongest growth in the first half of the year was reported by the BMW Z4 Roadster with 14,236 (+74.7% / prev. yr. 8,148) vehicles sold. The BMW 7 Series, the BMW X5/X6 and the BMW Z4 remain the global market leaders in their respective segments. Volumes also increased for what is traditionally BMW’s highest-volume series: Overall, the 3 Series made gains of 3.0%, with 199,027 (prev. yr. 193,186) deliveries in the period between January and June. Robertson: “This year’s most important new model is the new BMW 5 Series. The new BMW 5 Series Sedan, launched in March, has already found 25,000 customers. In June, we also introduced this model in the US – and the car has also been extremely well received here.”

In the first half of the year, sales of MINI brand automobiles were 7.6% higher than the same period last year at 109,301 (prev. yr. 101,534) units. In June, the brand sold 23,202 (prev. yr. 22,271 / +4.2%) units worldwide. Robertson: “With the addition of the new MINI Countryman in the autumn, the MINI family will expand to include four versions. Together with extensive updates to the existing model range, the first MINI crossover model will provide a strong impetus for growth in the second half of the year.” From mid-September onwards, the current MINI models (MINI, MINI Clubman and MINI Convertible) will also receive striking design modifications, additional engine variants, a completely revised selection of diesel engines and innovative new equipment options.

Rolls-Royce has never sold as many cars in a half-year period as this year since the company launched in 2003. With 970 (prev. yr. 329) deliveries so far, growth in the first six months surged 194.8%. Robertson: “Compared with June 2009, Rolls-Royce sales more than quintupled last month to 292 (prev. yr. 53) deliveries. With this monthly and half-year result, we are well on our way to meeting our full-year target of more than doubling Rolls-Royce’s total sales.”

In the first half-year of 2010, BMW Motorrad sold 57,015 (prev. yr. 46,972) vehicles. This represents a retail growth of 21.4 % from the first half of 2009. The positive global trend for BMW Motorrad continued in June. Despite the negative trend on the global motorcycle markets, BMW Motorrad was able to sell more motorcycles year-on-year for the sixth consecutive month. In June, a total of 11,584 (prev. yr. 9,402 / +23.2%) vehicles were delivered to customers. The bestseller list was topped by the large long-distance enduro, the R 1200 GS, which is the world’s best-selling motorcycle in the segment for large capacity bikes in the 500 cc plus class. In the year to the end of June, no less than 6,459 (in June 1,223) units of the S 1000 RR, BMW Motorrad’s first supersport motorcycle, were delivered to customers worldwide – earning it second place in the supersport segment among the 1000 cc class sport bikes.

At a technology day to present BMW’s first in-line six-cylinder motorcycle engine in early July, the business unit provided a first glimpse of its next product offensive. In the future, the engine will power two luxurious new BMW touring bikes, the K 1600 GT and the K 1600 GTL, which will be presented to the public in autumn 2010. Both models will be distinguished by their innovative technology, superior engine smoothness and state-of-the-art fuel consumption.

[Source: BMW ]

37 responses to “BMW Group retail grows 13.1% in first half year”

  1. bob says:

    Interesting quote 1: “In some cases, the automobile markets are recovering much faster than expected. We had a successful first half-year with retail growth of 13.1%, and were able to maintain our position as the world’s leading premium manufacturer.”

    Interesting quote 2: “However, the BMW brand was the only premium brand in Germany to make gains in the first six months.”

    Interesting quote 3: “The BMW 7 Series, the BMW X5/X6 and the BMW Z4 remain the global market leaders in their respective segments.”

    For those who have pontificated how BMW may have lost their way, including this Editorial re: Strategy Number ONE, , they need to reconcile the above three items.

    In particular:

    Why are the E89’s figures significant?;

    How can Audi overtake BMW as #1 if they’re losing market share in the two biggest markets, Germany & US?; and,

    The F01-02’s YTD total figure of 30, 711 is STAGGERING … Why?

    • kcsnyud says:

      Staggering as in bad? Or staggering as in good?

      So the 1er, 3er, 5er, x1, x3, and 6er are not market leaders????????
      Who’s beat the this time?

      Now u know that adi will overtake bmw (hope that doesnt happen but still)

    • People keep hating on BMW, but BMW keeps putting out high-quality cars and making sales. Granted, they aren’t flawless, but when I think about going car-shopping in the future, nothing sounds as good to me as a BMW – Audi, Benz, Lexus are all out. Infiniti is the nearest runner-up so far, and maybe Cadillac. But having driven all above brands except the newer Cadillacs, BMWs just drive like no other car.

    • FreudeKing says:

      Sorry but the above 3 quotes are irrelevant when evaluating performance of the company. It is all in absolute terms, where in fact it has to based on the entire market and BMW’s closest copetitors:

      Quote 1 response: Yes, BMW sales grew 13.1%, but what did Merc and Audi achieve? What is the growth in value terms? What is the market share change, just telling me you’re still the no.1 in terms of sales says nothing.

      Quote 2 response: Germany is only a faction of BMW’s global sales. 1.1% is irrelevant if others just sold a tiny % less. So BMW may be making a huge point qualitatively but quantitatively, it could very well be insignificant.

      Quote 3 response: Out of haw many products that BMW is selling, it was only able to achieve global market status in 3 of them! It is understandable that the 5 is in a transition period, X3 is at the end of its life. But the 1 Series? A3 is also an old car. What about the 3 Series? The A4 and C Class is also old in its life. It is pathetic that the 1 and 3 are not market leaders, considering the huge incentives that they are giving to boost sales.

      Take note, Germany’s market share difference is insignificant quanittaively, Both Germany and US markets together do not even account for half BMW’s sales. So of course it is highly possible that Audi could be performing much better in other sectors and be a threat to BMW’s dominance. A very good example is China.

      I do not view this report as positive as you do in the absence of relative information. But the good thing is that at least they are making doube digit sales unit growth.

      • bob says:

        Blah, blah, blah. You’ve proven before that you can’t analyze sales — that’s why you make up stuff — so, your comments have little credibility.

        • FreudeKing says:

          Bob, it seems to me that you cannot present a proper, sound arguement for my replies on your flawed assumptions, reasoning and conclusions. So you come up with rediculous replies like I am making things up and blah blah blah.

          As I said before, my comments are all sound and credible – any reader can see that. Looking at this sales report alone and drawing conclusions that BMW is doing very well, and trashing people who do not agree with Strategy No.1 is very ignorant of you.

          • bob says:

            Sorry, but you never back up what you say. No supporting facts and/or links; and, challenged, you expect other to do your research for you.

          • FreudeKing says:

            All my comments are well justified and well backedup.

  2. Daniel says:

    Audi is not far off….certainly coming strong

    • wazon8 says:

      I wonder when this Audi propaganda will end. Not so far off? Yes, it’s far away from what BMW sells. If you were Audi’s manager, you wouldn’t have doubts about difference between incomes Audi and BMW receive. And another weak point of predictions concerning Audi’s future is that they base on a dubious premise that after reaching some point their sale will still increase as dynamic as BMW’s. One thing is clear whenever you sell greater number of units, all it’s getting harder to generate huge increase in terms of procentage. IMO, up to now not much follows from icreases Audi recently notes. They’re up, because whole market is going up.

      • FreudeKing says:

        If they are up a higher percentage than the market’s percentage, they are acutally stealing customers from BMW and Audi. Bear in mind they will start cheating with their A1 sub-premium cars. I think they should exclude all A1 sales when determining who’s no.1 in the premium market.

        Naturally if you launch a sub-premium car, it will sell huge volumes. This classification is based on their model using almost all parts from VW’s polo and that the car is infact a polo. If Audi launch a Tata Nano rival at more or less the same price, it would also generate huge volumes. Get my point???

  3. Horatiu Boe says:

    A more accurate number will show up in Q4 when the new 5 Series sales will be higher.

    • kcsnyud says:

      I wonder if the new 5 is able to kill the xf its only real competitor

      • Babken says:

        The only competitor of the 5 Series is the Mercedes-Benz E-Class. And the E-Class has been the absolute ruler of its segment starting from March 2009. I wonder if BMW can make their way through this humiliation. Time will show. I think they will. But anyway they should pay bigger attention to their product life cycle policy. Letting Mercedes-Benz have a full year advantage regarding new models? Nonsense.

        • FreudeKing says:

          This is shocking that the E is stil able to do so well. BMW 5 should be outselling the E at this moment. The interior of the E is disguisting. 5 interior is far superior. Too bad the 5 looks sleepy with a swollen nose.

          • kcsnyud says:

            BMW, you just lost it. How is it that only the 7, z4, and x5/x6 are class leaders? So the iconic 3er is taken over by the a4? Rubbish- though the 3er does look boring, a4 looks more attractive. 1er is kinda crappy too. In fact, I’m starting 2 think that bmws look boring now. They have nothing special. Everything they offer, everyone else does, and on top of that, much better things. BMW is not the standard for driving dynamics anymore, cos audi and jaguar have better drivers cars. And finally, all bmw is trying to do is appeal to people WHO WANT FUNCTIONALITY. We dont want that. We dont care about profit, u do. Why is it so much of making profit, as ooposed to making customers happy? This is ridiculous.

            And as I recall bmw saying “there is not enough demand for a supercar” yes, there is. All of us have been crying 4 one from day one. But you, bmw, you ruined it; instead of relaunching the m1, u stuck with sac, sas, and gt models THAT WE DONT CRAP. And u guys fired bangle, he made way better car designs than crappy hooydonk that wants to make 5er really boring.

            I’m starting 2 think that u guys are the new t-mobile. U guys care about launching crap- in the end of the day, u will be no.4, not no.1. Mercedes and Audi are the new verizon and sprint, and they are launching products that WE ALL LOVE.
            BMW, when will u guys catch up and start offering something that’d make us go “wow!”

        • kcsnyud says:

          Where have YOU been? U used to be around praising bmw, now ur on the benz wagon.
          What did viper and plaxico do to ya?

          • Babken says:

            I just accept facts and I’m not blind.

          • FreudeKing says:

            I think kcsnyud’s comments are very reaosnable and I am certain that many many people around the world, including me share his opinion.

            It is really bad when customer of the company feel that the company is now all about making profits at the expense of quality and reliability. This, as mentioned in the Gamble article, will be a huge reason why BMW will be losing market share to Audi and Merc (curently happening already).

            BMW is a company with its brand value based on sportiniess, quality and reliability, NOT Efficient Dynamics (important as an add on though) or cost leadership (as said before, if management want to run a company that leads by cost efficiency, they should go run VW or Tata).

            As mentioned before, their ROCE method of evaluating new projects would be absolutely flawed and may miss out on many opportunities where projects may create value for shareholders with a return above WACC but less than ROCE, which management would not accept as they don’t want a lower ROCE average, which will decrease their remuneration. So if these projects had positive EVA, they could well be banned because of management not meeting current ROCE, which is a flawed measurement.

            I agree that it is kind of sad that BMW is not able to strengthen its brand image by producing attractive products. Many feel that BMW is not producing products that supports what BMW used to be / was suppose to be. I wonder if we will see a BMW minivan in the near future because management may approve if it is above their ROCE!!!

            So while BMW is busy with self destruction, others cease the opportunity and grab onto competitive advantages that used to make BMW a huge success, i.e. absolute customer orientation and support, sporty, attractive vehicles, high quality and reliability. We can already see it with Audi. It is amazing how many people that I encouter are finding Audi to be their desired vehicles, which didn’t use to be the case half a decade ago. It is also not about whether Audi is actually better than BMW. It is what customer perceive Audi cars to be. They have been able to attract customer attention and build vehicles that many perceive to be more elegant than hideous BMWs, their perceived interior cabin quality has been very good when BMW was making the flimsy 1 Series plastic interior. This all damaged the brand’s image in customers’ minds.

            It is now to a point where many young professionals feel that it is cooler to own an Audi instead of a BMW. Brand dilution is also prominant with cars like the 5GT. Yes, BMW has managed to create something new, but what is the 5GT? Do you think it fits the BMW brand?

            Take this test: What do you think of when people mention Audi to you? Most wil answer the R8, RS4. When people ask you about BMW, the answer that most people will give is maybe the 5 Series, 5GT , 7 Series, X5, etc. get my point? Do you want customers to think of the 5GT when you mention BMW or do you want them to think of the M1, VED, M3, etc.

            The same thing is happening to Mini as well. How many new variants are BMW going to produce to boost sales for the Mini? I also feel that Mini will not be able to sustain future growth if they continue to use the same old shape for their new cars, it is not fresh for customers, not enough to force a new purchase. The Mini design has basically stayed the same since 2001 and the last thing customers want is to have a Mini that looks the same as 30 years ago. Mini is now premium, not the Mini that it used to be, sticking with the same old shape won’t work. That’s why the Audi A1 will trash Mini sales when it is launched, I guarantee that, although it is sad as the A1 is clearly an inferior car.

            The wow factor is also one that needs to be concentrated on. Think back on the models that BMW launched since 2001. Which ones were actually worthy of a wow? I think the only three that I found remarkable (based on exterior design, which is one of the most important aspect when it comes to a car – the first thing you want to do when someone tells you about a new car is to see what it looks like, isn’t it?) are the 1 Series Coupe, 3 Series Coupe/convrt and the Vision Efficent Dynamics Concept. There are other good cars too like the X6. But the rest were:”what the hell is this”, there were always things that were not pleasing to the eye. Take for example the new 5 Series, does anyone feel that it is sleepy? The eyes of the car lack sharpness and it has a swollen nose. Do not tell me that it is due to pedestrian safety regulations as the E Class and and A6 both do not have bulky front edges like these and the Euro Ncap tests actually highlighted that area as dangerous although the bonnet sufficiently protects against impact.

            It is all about whether the company is able to make remarkable products, products that make customers wow. I hope they can surprise us with the coming 1 and 3 Series. I sincerely hope that they will not embark on extensive cost cutting strategy on these two important models and offer customers a car that feels hollow. I will not buy an Audi nor will I buy a BMW that is as a result of cost cutting efforts (like the X1).

  4. Babken says:

    If we look at the reviews then the new 5 Series is a huge disappointment, because it’s over weighted and far less communicative with the driver because of the idiotic electric power steering. Time will show how it will sell compared to the best vehicle in the segment – the E-Class. But anyway I think that the new 5 Series is no longer the standard setter in its segment, because there’s Mercedes-Benz E-Class, monthly sales figures of which nearly equal to 3-month sales figures of the new 5 Series.

    • wazon8 says:

      This E-class is worse than the previous one. It shows no developement for demanding drivers. It bahave even worse at slalom than 5GT despite the difference in height of centre of gravity. How can it settle anything, since it obviously is not leading in any area?! Comfort? Almost no difference. Electronics? 5-er is superior here. Hanling? Not need to say which car is over which. Straight line performance? E-class is slightly better than previous models. BMW moved each version almost one level up when compared to previous generation. Siriously, start talking about details, because it’s getting boring to hear about “my general view on everything”. Electric power steering is not bad thing. One just has to used to it, at least I started to find it intuitive despite first not the best impression. Or if not, new software needs to be written for it.

      • Babken says:

        The new E-Class is certainly at least one step above the previous model as distinct from the new 5 Series. Otherwise how can you explain its huge leap in sales numbers and absolute dominance in its segment leaving the 5 Series crying for a small share? Look at things objectively. At this moment BMW is totally humiliated by Mercedes-Benz in Series vs E-Class encounter. What will happen in future? We’ll see. I hope the 5 Series retakes its crown.

        • wazon8 says:

          Please, provide at least one source that will confirm your opinion. I didn’t heard about E-class getting sold out, contrary to 5-er. So, which car is small and crying? I don’t care why people buy E-class*. It is slightly better than previous generation and is worse than 5-er f10. Take objective factors and try to find where E-class is better than 5-er f10. For me 62mph average slalom speed of E550 tells everything about what kind of attitude I should have toward this car. It’s worse result than that of 550i GT (sic!).

          * I didn’t know why people bought W210 when it became well known fact that this car had serious problems with rost and still some people were able to pay 50k euro for such thing. The only explanation that comes to mind is that they are still associated with reliability of W124. But this kind of MB ended. There is even funny saying around car mechanics: “Usually there are no problems with car in first year of its use, unless you buy MB”.

          • Babken says:

            Search the web for comparison reviews between the new E-Class and the 5 Series and get convinced that the 5 Series doesn’t stand a chance against the E-Class in anything.

          • Babken says:

            Besides, 25000units sold in 3 months. Does this exceed the expectations of BMW? SHAME. Just for your knowledge, Mercedes-Benz sell nearly 17000 units of the E-Class EVERY MONTH. So put these figures side by side and get disappointed with the new 5 Series.

  5. Kenee says:

    The 5 GT has really helped the BMW sales and its place of high respect in the industry. All other leading car makers are now trying to come up with their own GT style car and this must be great for BMW as it once again beat them to it with what is the best model in the new 5 series range.

  6. kcsnyud says:

    Horatiu, what do you think about this BMW bashing? What do you feel?

  7. efoza says:

    I agree the 5GT has been a great help

  8. bob says:

    *** BREAKING NEWS ***

    AG’s 1st Half was so strong, in part by strong demand for the F10, that they’ve decided to revised UPWARD their forecast for the Fiscal Year.

  9. This is great to hear. BMW is the best!

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