BMW promotes brand to urban audience on Sirius FoxxHole radio channel

News | June 29th, 2010 by 1
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Press Release: BMW of North America today announced a partnership with Foxxhole Radio Sirius 106/XM 149. As the Official Automotive Partner, BMW will be integrated …

Press Release: BMW of North America today announced a partnership with Foxxhole Radio Sirius 106/XM 149. As the Official Automotive Partner, BMW will be integrated into show content by presenting a Joy of Comedy showcase, live interviews with BMW experts and other on-air mentions.

Through this commitment to Foxxhole Radio Sirius 106/XM 149 radio, the company will be working with the program to interact with listeners where they live, work, and play. This robust partnership allows BMW to execute not only an on-air presence but also various actions in key markets as the Radio Show goes on an 18 city live broadcast tour.

“We are pleased to partner with Foxxhole Radio Sirius 106/XM 149 radio to spread the joy that comedy brings,” said Jack Pitney, Vice President, Marketing and Product Strategy, BMW of North America. “Foxxhole radio has an influential multi-cultural audience and we look forward to building a relationship with them while sharing our mutual appreciation for great cars.”

BMW promotes brand to urban audience on Sirius FoxxHole radio channel

“We are pleased to welcome BMW to our family of sponsors,” said Marcus King, Executive Producer of The Foxxhole. “We look forward to working with the company and helping the BMW brand resonate with multi-cultural consumers through both our media platform and numerous key events.

Through Matlock Advertising and PR, BMW of North America’s African American Agency of Record, the luxury car maker saw a perfect opportunity to pair with this dynamic broadcast platform. The Foxxhole is a Channel on Sirius (106) and XM (149) Satellite Radio that features Comedy, music and entertainment presented by FoxxKing Entertainment.

[Source: BMW ]

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