A “wannabe entrepreneur” and apparently BMW fan, made some “great” business plans around the newly released, and quickly sold out, 2011 BMW M3 Frozen Gray. Offered in a one-time deal of thirty units, the M3 Coupe Frozen Gray sold out in less than fifteen minutes when BMW of North America opened its registration phones this past Monday.
Seeing a business and possibly profitable opportunity, the “entrepreneur” quickly becomes active on some BMW forums and eBay, advertising, what he believed to be, an amazing deal: $83,000 for a car that just sold on Monday at the $77,600 sticker price.
While the car has yet to be delivered and most likely not even built yet, the only thing the shall-remain nameless “entrepreneur” planned to sell was in fact his production slot. All nice and dandy on paper, but his grand business plan fell through quickly when Jalopnik reported the story which triggered an unofficial response from an employee of a BMW dealership:
BMW NA will take 30 reservations and develop a waiting list, requiring the customer to provide
name, address, phone number, e-mail address and a preferred BMW center if available. If no specific center is requested, the center tied to the customer’s Zip Code will be used.
Once the customer information is collected, the relevant center will be notified of the customer’s reservation and directed to contact the customer immediately to organize the sale of a car. The customer and center will have 10 days from the customer reservation date to complete an agreed contract for sale of a car. After 10 days, the customer reservation will expire and assigned to the next available alternate customer.
Within 10 days: The relevant BMW center must provide to BMW NA at Fax number 201-930-8484 the following: Copy of the signed buyers order or lease agreement, copy of a deposit receipt or check from the customer, and a copy of the customer’s driver’s license. Once the center/customer agreements have been received and certified for authenticity by BMW NA program headquarters, BMW will arrange shipment of one Frozen Gray M3 coupe to the relevant center for delivery to the customer.
Nothing wrong with finding ways to make money, but this one was clearly a no-brainer, and not in the positive way.