With currently over 3.2 million views, the BMW S 1000 RR Dinner viral video became the most successful BMW film on YouTube ever. In the course of the Spotlight International Advertising Film Festival in Mannheim the film was awarded in the category “Web and Mobile” at the beginning of March.
It is about a well-known magic trick, where a magician pulls the tablecloth from a small table all set up with china without damaging anything.
In “Dinner for RR” the BMW S 1000 RR knows the trade even better: Thanks to its acceleration of 2.9 seconds from 0 to 100 k.p.h. the bike is able to pull the tablecloth even from a huge, impressing banquet leaving all the china and glasses intact.
In response to this great advertisement, the famous motorcycle manufacturer Aprilia publishes an interesting response that send a clear message: “Tricks are not our talent”. Winning is our talent.”
A great response from Aprilia that fuels these online duels that keep us entertained week after week.