Now Hyundai Challenges MINI To A Duel

MINI | June 19th, 2010 by 22
gene mini 630 cap 2 Now Hyundai Challenges MINI To A Duel

Are the MINI’s effective viral marketing skills turning against them? After successfully creating buzz all over the web with their open invitation to race the …

Are the MINI’s effective viral marketing skills turning against them? After successfully creating buzz all over the web with their open invitation to race the Porsche 911 Carrera S, the table has turned.

Hyundai, the South Korean company, challenges the MINI this time, with their Genesis Coupe model.

As Hyundai spokesman Dan Bedore tells Autoblog, “Since we launched the Genesis Coupe, we’ve always said that we’ll take on all-comers when it comes to comparison tests. And we’ve had some experience on the race track at Road Atlanta. We’d be happy to meet Mini on the race track.”

gene mini 630 cap 2 Now Hyundai Challenges MINI To A Duel

Image by Autoblog

To make this “official” and viral as possible, Hyundai releases their own video.

The invitation is for July and this could be quite interesting, especially since we are waiting for an official response from MINI. Will they go “dark” as Porsche did?

[Source: Autoblog ]

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