Funny Video: MINI Taunts Porsche With Rocky IV Spoof

Videos | June 17th, 2010 by 4

Marketing majors, advertising gurus, video producers and directors…please make room for the leader in the online marketing campaigns: MINI. In their latest viral video, MINI …

Marketing majors, advertising gurus, video producers and directors…please make room for the leader in the online marketing campaigns: MINI.

In their latest viral video, MINI shows one more time how online communities can be conquered and how viral content spreads. Using their recent gimmick, a racing challenge against the Porsche 911, MINI releases a new video that turns out to be a hilarious Rocky IV spoof.

For those of you that might have missed the story of MINI vs. Porsche, here is a quick recap.

MINI USA CEO Jim McDowell, wanted Porsche USA president Detlev von Platen to meet him at Road Atlanta on June 21st with the drivers of their choice.

A few days later, Porsche has officially turned down the “offer”. MINI has not given up and McDowell counterattacked, but Porsche went silent.

But with genius video, we certainly expect Porsche to give some sort of official response.

[Source: Jalopnik ]

  • Iks

    Looks that someone from Minies US Marketing has to hired 4 stupid ads compaign. Look silly, BMW never has made direct compearing. Thsnks Porcse they are not answering on this.

  • George Newton

    Hmm. I think Iks is saying that this is one of the better online campaigns to come along in a while. Of course I’m just guessing.

    At this point, I hope Porsche regrets that high and mighty video (though I’m sure they don’t) and is thinking of ways to out-clever Mini. Not sure it’s going to happen, but maybe they’ll decide to participate in the race. It’s good PR for everyone.

  • Iks

    2 George Newton
    “Iks is saying that this is one of the better online campaigns to come along in a while”.
    In case of everybody knows about this compaingn – YES.
    Will it rase MINI sales ? – Not so sure, let see Summer 2010 sales reports.
    Will it rase MINI brands level ? – Not sure, especially after silly video,

    Now MINI is doing the same like AUDI with BMW – advertasing war :-), just a copy.

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