The Diesel Driver continues its journey into the diesel market and today, we are back on the school bench with attending the following class: Diesel Economics 102
Diesel sales have nothing but surging in the U.S., and this includes BMW as well. With more advertising money being put into educating the consumers, the automakers’ investments are starting to pay off.
But let’s have a look at the TDD diesel analysis:
“While the U.S. market for diesel-powered automobiles is nowhere close to the European market in size, where diesel sales comprise over 50% of the new-car market. Despite the fact that there are relatively few models available, diesel sales are on the rise.
In the U.S., where a comparable diesel model exists, such as in the case of the Audi A3 (A3 and A3 TDI) or the BMW X5 (X5 xDrive30i and x5 xDrive35d), 30% of buyers on average chose the diesel model, according to an analysis of 2009 new-car registration data released by Bosch, the company that developed and manufactures the common rail diesel technology used in most modern diesel autos.
The Bosch analysis shows that the average percentage of registrations for cars with clean diesel engines were:
- Audi A3 TDI: 20%
- Audi Q7 TDI: 30%
- BMW 335d: 8%
- BMW X5 xDrive35d: 17%
- Mercedes-Benz GL 350 BlueTEC: 18%
- Mercedes-Benz ML 350 BlueTEC: 13%
- Mercedes-Benz R 350 BlueTEC: 12%
- VW Jetta TDI (Sedan and Sportwagen): >49%
- Volkswagen Touareg TDI: 33%
As impressive as they are, these figures don’t even begin to tell the whole story.”