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BMWUSA May 2010 sales down 3.9 percent compared compared to May 2009

News | June 2nd, 2010 by 18
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Press Release: BMW Group in the U.S. (BMW and MINI combined) reported May sales of 22,092 vehicles delivering the best result this year in spite …

Press Release: BMW Group in the U.S. (BMW and MINI combined) reported May sales of 22,092 vehicles delivering the best result this year in spite of volume being down 3.9 percent compared to May 2009.  Year-to-date, the BMW Group also reported a total sales volume of 98,254 vehicles, up five percent from the same period last year.

“We continued to successfully manage through a difficult transition period prior to the launch of key, new high volume vehicles,” said Jim O’Donnell, President of BMW of North America, LLC.  “The good news is we’re now in that launch window with the first of these products – the all-new 5 Series – entering the market this month.”

The new BMW 5 Series kicks-off a model offensive that will replace about 60 percent of BMW’s current model line-up with all-new products over the next 30 months.  On the MINI side, starting in 2011, MINI’s product range will double from three to six creating additional growth perspectives for the premium small car brand.

BMWUSA May 2010 sales down 3.9 percent compared compared to May 2009

BMW Brand Sales

Taking the limited availability of the 5 Series and X3 ahead of the new model launches into account, the BMW brand managed to hold its own in May selling 17,859 vehicles, a slight decrease of 2.9 percent versus last May. Year-to-date, sales increased by six percent to 81,450 units.

After the first five months of the year, BMW held onto its leading position in the important premium midsize “3 Series” segment with sales up 15.9 percent to 40,019 units accounting for almost 50 percent of BMW’s overall sales volume in the U.S.  BMW also kept its lead in the large luxury vehicle segment with sales of the 7 Series up 114.2 percent to 5,119 units.  The BMW X5 xDrive35d continued to lead the premium diesel segment in the U.S. with 3,256 vehicles delivered to customers, up 126 percent, during the first five months of the year selling more than twice as many vehicles than its closest competitor.

BMW Pre-Owned Vehicles
In May, sales of BMW’s used vehicles (including certified pre-owned vehicles) sold through BMW’s dealership network increased 4.1 percent to 14,958 vehicles.  Year-to-date, used vehicle sales were up 5.6 percent to 70,278 vehicles.

MINI Brand Sales
Coming from a very strong performance in May 2009, MINI USA reported sales of 4,233 cars, a decrease of 8.2 percent.  Year over year, MINI showed a stable performance with 16,804 units, up 0.1 percent and continued to increase its share in a market that is still lagging other segments.

[Source: BMW ]

BMWUSA May 2010 sales down 3.9 percent compared compared to May 2009

  • Brookside

    I’m not sure how sales are down- BMW has some great finance packages- incl attractive leases. And, if you look at the numbers- overall sales of consumer goods in the US, those numbers are also up.

    I did notice that Audi has also issued its May 2010 numbers and they are way up…22.7 % May10 compared to May 09. Still- they sold 9,200 cars in May compared to BMW’s 17,800.

    It’s be nice to see a deeper look at specific model sales. Especially the 5-er GT.
    I’ve heard that it is virtually sitting on the lots with very few sales.

    Time for a sacrifice or two in the boardroom? Or is this just a bump in the road?

    • kcsnyud

      Honestly, I thought the 5gt would sell well. But now, it’ll probably end up like x6- it sold poorly in 2008, then sold extremely well from 2009. I think it’ll go the same for the 5gt. People need to have time to get used to the concept of that type of car, but once they do, it’ll sell well like all of other bmw’s models. Since when did bmw make a car that never exceeded expectations?

      • FreudeKing

        Even though people get used to the concept, they will not get used to the price that BMW is charging for this thing. They have priced it above the 7 Series as management’s eyeballs were glowing with $$$ and their mouths shaping the words of profits to please the shareholders, well, we now have something that is grossly overpriced.

        You know what the worst is: BMW’s sales will suffer and it will hit their profitability as well as this thing is not selling. Furthermore, they are wasting their competitive advantage of being the leader and market opener in this segment as Merc and Audi will soon jump in.

    • bob

      Re: F07 sales, Yes, it would be nice to have specific model sales. As it would for the entire lineup; but, sadly, NA no longer provides that data, publicly, on a monthly basis.

      That said, let’s not be ignorant here…

      F07 sales in the US may actually be OK, to Good, to even Better Than Expected, when the anecdotal evidence is considered:

      1. I believe it was O’Donnell who said that AG aimed too high by launching the 5erGT 550i first. Terrific for profits (most important!), less so for unit sales. Perhaps the 35i model variant will help sales, by providing a lower price, just as they are expecting the 40i model variant of the F01-02 to. Tradeoffs are inherent to the biz;

      2. Pitney told BIMMER (August 2010), that the F07 was NOT designed or developed for the US market. One interpretation might be that any sales they do get are ‘gravy’, from a global perspective; and,

      3. ROUNDEL (May 2010, “Briefs”), reported that the F07, in its first three months on the market — presumably, Dec. 2009 thru Feb 2010, it outsold the E61 for the entire year of 2009. Consequently, due to the F07’s relative success, it is now considered likely that AG will not export the F11 to the US.

      IME, it’s too early too make drastic, unsubstantiated conclusions…We could very well have a situation of a small niche product replacing an even smaller niche product (5er Touring). BTW, Pitney also told BIMMER that the F07 has brought more XX types to the BMW Brand any other new bimmer of late. These are favorable developments for BMW.

      • FreudeKing

        I disagree with the following: profit per car is not the most important, one must consider the optimal mix between sales volume and sales price to get max profits. Furthermore, who buys 5 litre engines nowadays unless you are the super rich that doesn’t give a damn about fuel price and consumption. It’s now 2010, not 1970 with these huge V8 engines. These big engines are OUT.

        You also mentioned that the F07 was not designed for the US – that is the biggest load to trash. If not the US, then where? BMW expected the US to buy this instead of the touring models, clearly a fail.

        The sales numbers, of course would be high at the beginning of the first few months, in fact, it should be highest at launch as they have to supply pre-launch orders. If sales start to dip after 6 months, it is a sign of trouble as sales will never be back as good as the first 6 months again (demand side). This is clearly the case here. Unless they are able to price the 5GT more realistically and offer smaller engines, this will be a failure.

        • bob

          FYI, BMW AG IS A GLOBAL CAR COMPANY. THEY HAVE TO CONTEND WITH REGIONAL GEOGRAPHICAL PREFERENCES, WHICH, FOR EXAMPLE, IS WHY THE E81 & E87 HAVE NOT BEEN EXPORTED TO THE US.

          IF THE F11 IS NOT EXPORTED TO THE US MARKET, IT WILL BE MAINLY, IF NOT ONLY, BECAUSE F07 SALES HAVE MET OR EXCEED EXPECTATIONS.

          • FreudeKing

            I have been under the impression that the reason why they didn’t bring the 1 hatch to the us was because of the fear that the 1 hatch will impair the brand image that BMW has in the US. This to most is the real reason why the US isn’t get the 1 Series hatch. Considering the quality problems wit hthe pre-facelift interior, maybe they were right. Likewise, do you think they will bring the mega city BMW to the US?

    • Babken

      Actually the US sales results for May 2010 are humiliating for BMW. Particularly, BMW lost the battle totally to the E-Class and the S-Class. Moreover, the benz models were sold twice as many as their BMW counterparts.

  • FreudeKing

    I HATE TO SAY THIS – BUT HERE IT IS I TOLD YOU SO! NOW BMW SALES DOWN WHILE AUDI SALES JUMPED DOUBLE DIGITS IN TEH TWENTIES. BMW WILL LOSE ITS CROWN BY THE END OF THE YEAR.

    IF YOU FOLLOWED MY PREVIOUS COMMENTS, THEN I WOULD LIKE TO ADD HERE THAT THEIR EXCUSES KEEP ON ROLLING IN. LAST MONTH, THEY SAID THAT SALES WERE NOT AS GOOD AS COMPETITORS BECAUSE THE 5 AND X3 WERE NOT OUT YET. NOW THAT THEY ARE OUT, THEY BLAME IT ON LIMITED AVAILABILITY. I TELL YOU WHAT THE NEXT THING WILL BE – IF THEIR SALES FIGURES ARE POOR AGAIN, THEY’LL SAY THE 3 SERIES SEDAN IS COMING TO THE END OF ITS LIFE. STOP THE SHITTY EXCUSES! BMW IS SLIPPING AND IT’S TIME MANAGEMENT DO SOMETHING ABOUT IT.

    AS FOR THE 5GT, YES, I HAVE NOTICED THAT THESE CAR S ARE JUST SITTING ON THE DEALERSHIP FLOORS, NO BODY IS BUYING THEM AND THAT’S NO SURPRISE BECAUSE THE PRICE IS SO DAMN HIGH. SOME OF THESE THINGS ARE MORE EXPENSIVE THAN THE 7! WHAT DID THEY EXPECT? VERY WELL, THEY MAY TRY TO PLEASE SHAREHOLDERS WITH THESE HIGH PROFIT MARGINS ON THESE CARS, BUT CUSTOMERS WILL JUST NOT BUY. IT IS A RIP OFF!

    SO WHILE WE SEE BMW’S MARGINS SKY ROCKET, CUSTOMER WIL JUST GO TO AUDI OR MERC WHERE THERE IS MORE VALUE FOR MONEY.

    TIME TO WAKE UP BMW. AN ENGINEER AS THE CEO? IS THAT THE BEST CHOICE? WHAT DOES HE KNOW ABOUT FINANCE? I QUESTION THE BOARD’S COMPETENCE.

    • bob

      FALSE!

      • FreudeKing

        What’s false? Justify why you say it’s false. I’m an objective BMW fan and I will not just support what BMW is doing, especially when it is clearly evident that management is too concerned about boosting share price and making shareholders happy in the relative short term (maybe their bonuses are based on it), at the expense of BMW’s long term brand value and shareholders’ long term wealth.

        • bob

          “BMW WILL LOSE ITS CROWN BY THE END OF THE YEAR.”

          “THEY SAID THAT SALES WERE NOT AS GOOD AS COMPETITORS BECAUSE THE 5 AND X3 WERE NOT OUT YET. NOW THAT THEY ARE OUT, THEY BLAME IT ON LIMITED AVAILABILITY.”

          “AS FOR THE 5GT, YES, I HAVE NOTICED THAT THESE CAR S ARE JUST SITTING ON THE DEALERSHIP FLOORS, NO BODY IS BUYING THEM”

          “AND THAT’S NO SURPRISE BECAUSE THE PRICE IS SO DAMN HIGH. SOME OF THESE THINGS ARE MORE EXPENSIVE THAN THE 7!”

          “BUT CUSTOMERS WILL JUST NOT BUY. IT IS A RIP OFF!”

          “SO WHILE WE SEE BMW’S MARGINS SKY ROCKET, CUSTOMER WIL JUST GO TO AUDI OR MERC WHERE THERE IS MORE VALUE FOR MONEY.”

          “AN ENGINEER AS THE CEO? IS THAT THE BEST CHOICE? WHAT DOES HE KNOW ABOUT FINANCE? I QUESTION THE BOARD’S COMPETENCE.”

  • Lance

    freudeKing, are you not too negative??? i think the 5gt is a good car and it will in time sell well, look how well the x6 is doing!

    But the drop in sales is concerning when audi is achieving 22%. i can count easily the number of audi models that are soon due for replacement as well: a4 facelift, a3, a6, q7. it does however seen that bmw’s reason for poor performance is a bit lame and passing the blame

  • 100$ GUY

    Why all the focus on the lowly Audi?
    Its sales are barely half of BMW`s!
    Instead, Mercedes did outsell in percentage big time (up almost 27%) and by total numbers, beating BMW, 17856 vs 19176.

    • Babken

      Exclude the Sprinter sales numbers.

      • FreudeKing

        Look at worldwide numbers and you will see how close they are. In the US, compare Audi and BMW three years ago and now – see the trend? BMW is going down. What a pity!

        • http://www.facebook.com/profile.php?id=637252985 Stu Izdaman

          Actually, BMW isn’t going down, just that Audi is finally coming up. Audi’s success can be attributed to their strategy of filling every niche with a solid, quality vehicle. This does not signify a drop in quality in BMW products, its still the same old BEEMER but way better and technologically advanced cars. Its ok to hate the 5GT, just dont misdirect it to the rest of the brand. BMW is still a leader and the maker of the world’s best cars man

          • FreudeKing

            going down = losing market share. Please look at the worldwide figures, as well as the US. It means that BMW has been losing customers to Audi. It is a threat if your competitors closes the competitive advantage gap that you used to have. It means that BMW is losing sales that it should have gained to Audi. You cannot look at absolute numbers in this case for an informed decision, but even if you look at the absolute numbers and determine the % change, it is pretty nasty for BMW. Worldwide too.

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