Jack Pitney, Vice President of Marketing at BMW North America, met with journalists at an event in Birmingham, Michigan.
Topic of discussion? BMW’s “Secret Sauce” and company’s plans to start emphasizing their independence. “Joy of Driving” and “The Ultimate Driving Machine” were some of the subjects discussed as well.
Last but not least, Pitney also adventured into a discussion about the upcoming Megacity electric vehicle due to arrive by 2014. As we confirmed before, the car will still wear a BMW roundel.
FWD? Another hot topic, and before we let you jump into the video, allow us to leave you one of his quotes:
“In the end, what BMW needs to do is make sure our cars are a hoot to drive. And we will interpret that different than MINI. Because we aren’t MINI. Do we think there’s an opportunity for a front-wheel-drive vehicle? Absolutely.”
Thanks for the tip Misha!