Automakers reported mixed sales results for April 2010 in the U.S., but overall, automakers enjoyed a better month than a year ago. Overall industry sales totaled 982,131 cars and trucks last month. That was a 19.8 percent increase over last April, but a 7.9 percent decline over March.
BMW Group reported a 9 percent sales increased in April. The BMW brand reported an 10 percent increase when compared to a year ago, followed by the MINI brand with 5.1 percent.
BMW sold 21,111 vehicles, 3843 being MINIs. According to a report by Greenville Online, quoting Jim O’Donnell, president of BMW of North America, “April’s positive results are an achievement keeping in mind we have two high-volume models in short supply due to the end of their lifecycles.” “Both the X3 and 5 Series are in transition. The all-new X3 arrives at the end of this year, and we anticipate strong demand.”
Sales of the X3 soared 64.5 percent in April, while X5 sales were up 1.6 percent and X6 sales dropped 9.2 percent.
Chrysler and Dodge posting the best performances by brand, and not very surprising we might add. Heading into bankruptcy in 2009, Chrysler Group sales in April 2009 had lots of room for growth, 61.35 percent. Overall, Chrysler Group’s sales were up 25 percent last month, its first double-digit increase in nearly five years.
The PR troubled Toyota, Toyota sold 157,439 cars and trucks, an increase of 24.4 percent. That translated into 16 percent of the market, up from 15.4 percent a year ago.
BMW’s competitors showed bigger numbers. Audi reported a 33 percent increase in April 2010 with a total of 9,319 units sold. Mercedes Benz reported strong sales as well, 21 percent with 17,628 units sold.
The Japanese automaker Lexus saw sales increase of 29 percent with 18,359 total units sold.
With new models going on sale in May-June (335is, Z4is, 5 Series, 7 Hybrid, 3 Series Coupe/Convertible Facelift, 550i GT xDrive), BMW expects stronger numbers as we entered the summer.
April 2010 Sales Chart by Autoblog