BMW replaces Toyota as most valuable global car brand

Featured Posts, News | April 29th, 2010 by 51
cias 2010 21 750x500 BMW replaces Toyota as most valuable global car brand

According to a report by Automotive News quoting a survey compiled by the market research company Millward Brown, BMW Group has overtaken Toyota as the …

According to a report by Automotive News quoting a survey compiled by the market research company Millward Brown, BMW Group has overtaken Toyota as the world’s most valuable automotive brand.

Compared to 2009 ranking, BMW brand’s brand value declined 9 percent to just over $21.8 billion, according to the study. Toyota’s brand value dropped 27 percent to just under $21.8 billion due to the automaker’s massive recall campaign just a few months back.

According to the same survey, Ford and Volkswagen AG improved their brand value. Ford boosted its brand value by 19 percent to $7 billion while Volkswagen increased its brand value by 20 percent to just under $7 billion. The VW-owned premium brand Audi, improved 2 percent to $3.6 billion.

cias 2010 21 655x435 BMW replaces Toyota as most valuable global car brand

“Both carmakers are viewed as trustworthy brands with style, global distribution, German engineering and lower prices than prestige makes such as BMW and Mercedes,” Millward Brown said in a statement.

BMW’s classic competitor Mercedes-Benz was ranked the world’s No. 4 most valuable brand according to the study, shy of the third-placed held by Honda. Mercedes saw its brand value decline 11 percent to $13.7 billion. Porsche’s brand value fell 31 percent to $12 billion.

Worthy brands
World’s most valuable car brands in $ billion; rank in top 100

1. BMW $21.82– (25)
2. Toyota $21.77 — (26)
3. Honda $14.30 — (46)
4. Mercedes $13.74 — (53)
5. Porsche $12.02 — (65)
6. Nissan $8.61 — (86)
7. Ford $7.04 — *
8. VW $6.99 —
9. Audi $3.62 —
10. Renault $3.26 —

[Source: Automotive News ]

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