Advertisement

First Video: BMW Concept Gran Coupe

Concepts | April 24th, 2010 by 17

And here it is ladies and gentlemen, the first footage of the newly released BMW Concept Gran Coupe. The BMW Concept Gran Coupe concentrates the …

And here it is ladies and gentlemen, the first footage of the newly released BMW Concept Gran Coupe. The BMW Concept Gran Coupe concentrates the fundamental values of the brand, including the famous Hofmeister Kink and kidney grille.

As with the Concept CS 2007, BMW reveals a of 4-door coupe type of vehicle with a distinctive sporty character. This very same model constitutes a preview of the upcoming, redesigned 6 Series and the Munich-based automaker confirmed that some of the design elements from the Gran Coupe Concept will transpose in the 6er Coupe and Convertible.

The production ready model will be launched in 2012 and the Gran Coupe Concept will make its European debut at the Paris Motor Show this fall. Underneath it will use the same ‘backbone’ platform that underpins the current 5-series, 7-series and 5 GT.

  • Fratz

    What kind of a music choice is that??

    • FreudeKing

      Certainly the most inappropriate song for the car and for the brand. Did Adrian choose this song? Does he like songs like these or do Germans like songs like these? They are in China, a country full of energy and youth full of potential! I would have expected a more dramatic, elegant and dynamics song to go with the launch of this car. How can BMW slip up on things like that!

      This song sounds like some lonely poor fool, drunk, sitting on the side of the street singing! Is this the image that BMW wants people to associate with the brand? What’s joyful about the song??? Singing about how beauiful “she” is but she is gone! Don’t try to use the song to convince us about the car’s beauty, we have eyes to see for ourselves, and it most certainly won’t take a song to convince the public.

  • T.

    “What kind of a music choice is that??”

    Uplifting , inspirational and JOYous. ;)

  • paul

    fuck the music…”she lives on desilusion road”…certaily how someone would feel if your neighbour has a AM rapide or an A7…so much better looking than this…jesus that rear end is even uglier and without flair than the seven from 7 years ago….

  • paul

    can u imagine pink floyds shine on…that guitar rift starting to build up the tension and explode with the drums???
    I would love to now the fucking bender that choose that music….what a fucking poof…

  • Fratz

    i bet adrian has been kissing every board members ass to make them approve designs like these…wtf is “JOY”. i havent used that word since i was 5.

    Edited for offensive language

  • http://www.facebook.com/profile.php?id=584867244 Matt Stokes

    Horatiu, free speech is one thing… but lets be honest, some posters just ruin the blog… it is you blog after all.. If I were you… I’d delete more of these comments… ’nuff said.

    The reveal itself, not amazing, but then they’ve got to save something for the launch of the real car.

  • http://www.facebook.com/profile.php?id=1454250730 Phong Vt

    i heard this song in one ad of Burberry

  • wazon8

    So, they seriously think about starting of a production of it. Just great, the car is beautiful from all angles and is the most elegant and agressive car in its four-door coupe class.

  • BOB-the-builder

    Definitely one of the best looking BMW’s in long time.

  • BOB-the-builder

    Definitely one of the best looking BMW’s in a long time.

  • http://www.facebook.com/profile.php?id=898615346 Rad Dockery

    Horrible intro song. YUK YUK YUK.. and how long to show the car? bad promo lol

  • http://www.facebook.com/profile.php?id=1701907831 Luis Manuel C. Mendez

    BMW marketing department at its best… ack.

  • Pingback: RoundelTable 02: Gran Coupe Concept and the Not Quite Art Car : RoundelTable

  • http://www.facebook.com/profile.php?id=100000940526095 Arash Irani

    Wow , such a nice and brilliant reply by BMW Club Iran’s Manager about the mentioned song … :D ;)

    Dear Bimmers ,

    Although most of the BMW authorities , enthusiasts and BMW owners (such as Mr. Hugo Becker , Mr. Christiaan Conover– BMW Blog,BMWCCA , Roundel Table & …) believe that this song is the most inappropriate song for the car & the brand and say that this song sounds like some lonely poor fool, drunk, sitting on the side of the street & singing ….! I have to say I completely disagree about with them .

    I as a true and honest supporter of BMW which I have my own style (BMW Club Iran’s Manager) will say that this song is one of them most appropriate decision which BMW advertising team has already chosen. It will show beauty and gentle soul of the car at the same time, and shows its mysterious furiousness interactively so tangible.

    [To Be Continued .. ]
    http://www.facebook.com/bmwclub#!/notes/bmw-club-iran/bmw-concept-gran-coupe-beijing-unveiling-ceremony-/397754211168

  • Pingback: RoundelTable 02: Gran Coupe Concept and the Not Quite Art Car

BMWBLOG

NEWSLETTER