Last year, BMWBLOG first reported on what we called and should have patented as the “Billboards War”. The catchy phrase quickly caught on and everyone in the automotive industry and not only, began to reference it. From here, it was down the hill, the “war’ continued with fire coming from both sides, and with plenty spoofs from the Audi and BMW community.
Well, the flame was ignited again today and most likely, the folks in Honk Kong didn’t realize this will go global. BMW made the first move and bought an advertising spot right above one of the biggest Audi dealerships in Hong Kong.
The oversize and imposing banner shows the new BMW 5 Series Sedan, accompanied by the following phrase: “Who knew efficiency could be so beautiful?”
Tacky? Cheesey? Maybe, but the effect and implications could be quite important. In the end, who would like to have above their showroom a 50×10 competitor’s billboard?
Thanks for the tip Faulkner and Jalopnik