Last week, we launched our own version of the Joy campaign, the highly controversial marketing gimmick that has stirred up strong feelings among the BMW fans.
Our campaign is far from being categorized as marketing, the scope here is to create a weekly routing where all of you can send photos in of what bimmers that you believe gives you that pleasure of driving, the excitement we all feel behind the wheel of a BMW.
As we pointed out last week, this campaign is all about evoking emotion and showing that connection between the brand and its community.
In our own way, we would like to present to our readers a miniature Joy campaign of simple pictures that demonstrate the the joy and emotion that can be derived from the ownership or even just the application of Bimmers at what they do best: sporty driving.
We will be running these pictures every Friday to get all of our collective blood running for the weekends where, across the planet, BMW’s are found trackside ready to turn fast laps at a trackday, found in shopping centers helping haul our families, on professional races setting new records or simply sitting in our driveways to be waiting washed and admired before being taken out to a favorite backroad and put through its paces.
We want to see your own interpretations of BMW Joy – so please send an email to Andrew@bmwblog.com and you’ll see your “BMW Joy” photo make an appearance – show us your essence of BMW photos!