The 2010 New York Auto Show will kick off tomorrow with the first press day. Home of BMW USA, the NYC show will host its usual BMW press conference.
Jim O’Donnell, President and Jack Pitney, Vice President, Marketing will deliver the press conference live from the Javits Center. They will share an overview of the business and a 2010 forecast, including BMW’s renewed focus on its core models.
This will be the North American premiere of the new BMW 5 Series, 335is Coupe and Convertible and the newly updated BMW X5.
The conference begins on Wednesday, March 31st at 3:05 p.m. EDT. On Thursday, April 1st at 2:30PM EST our own Josh Lewis will sit down with Jack Pitney and continue the interview on the Joy campaign and the Ultimate Driving Machine slogan, a live webcast that can be also watched on BMWBLOG.