Upcoming Live Webcast with Jack Pitney, BMWNA VP of Marketing – Submit your questions

Interesting | March 24th, 2010 by 16

Jack Pitney, Vice President of Marketing, BMW North America, has offered to sit down with us and take some questions live from our audience around …

Jack Pitney, Vice President of Marketing, BMW North America, has offered to sit down with us and take some questions live from our audience around the “Joy” marketing campaign and the “Ultimate Driving Machine” slogan.

The scope of this interview is to focus on the marketing side of “Joy” and some previous assumptions that it will replace the iconic, “Ultimate Driving Machine” slogan.

For the first in the history of BMWBLOG, we will offer a live video interview with Mr. Pitney which will be broadcasted on our website at www.bmwblog.com/udm, as well as on USTREAM.tv.

The interview will take place on March 26th beginning at 12:30 EST (11:30 CST; 9:30 PST).

Starting today until Thursday, March 25th, we will be taking your questions through the comment form below, as well as on our Twitter and Facebook pages. A set of questions will be compiled and Mr. Pitney will respond live during our webcast.

Jack Pitney 063006 655x8551

During the same webcast, we will be taking a few more questions through the chat room available embedded on our page or at USTREAM.tv.

Please join us next Friday, spread the word and again, thank you for your support.

Below, we have a statement from Jack Pitney, VP of Marketing at BMW North America.

To my fellow BMW enthusiasts:

I’m writing today to clarify some unfortunate miscommunication that began several weeks ago. Precipitated by an erroneous report in the Wall Street Journal and followed by the national television introduction of our new advertising campaign, some have speculated that we are getting rid of our iconic “Ultimate Driving Machine” brand claim. Nothing could be further from the truth.

In the end it is a brand’s products that define it within the marketplace, and never has this adage been more true than at BMW. For more than eight decades our engineers have defined their mission as bringing the joy of driving to life. Put succinctly, to build the Ultimate Driving Machine. This has been, and continues to be, BMW’s core mission. And this is why our Ultimate Driving Machine brand claim has endured… it is founded on a truth that remains as relevant today as when the company was first founded.

Through our new advertising campaign we celebrate the core mission of the BMW brand; to bring the joy of driving to life. It is the end-result of the Ultimate Driving Machine.

I remain thankful that I work for a company with such a clear sense of purpose. And I remain even more thankful that we have such a devoted family of owners that are so keen to protect and defend the brand. Thank you for that.

For those interested, I invite you to join me in an on-line chat regarding our new campaign as well as some of the exceptional new products soon coming to market. With 19 new models launching over the next twelve months, we at BMW are uniquely placed to capitalize on the momentum in the market.

Thank you again for your continued enthusiasm. Truly, there is only one Ultimate Driving Machine.


Jack Pitney

Vice President, Marketing

BMW of North America

Jack Pitney Biography

Jack Pitney, Vice President, Marketing, joined BMW of North America in 1995. Working at the company’s headquarters for North America, he is currently responsible for marketing and product development for the BMW brand in the United States.

Prior to this position, Pitney was Vice President of MINI, where he spearheaded the brand’s reintroduction to the United States. Previous to this, Pitney was head of Corporate Communications, where he was responsible for BMW of North America’s overall communications strategies, media and analyst relations, TV and film product placement, and U.S. employee communications.

Before joining BMW of North America, LLC, Pitney worked at Mazda Motor of America’s US headquarters in California as Manager, Corporate Communications.

Pitney has previously worked as Vice President at Hill and Knowlton, Los Angeles, heading the Mazda account and as Vice President at GCI Group/Los Angeles where he oversaw the launch of Infiniti, Nissan’s luxury car division.

Pitney began his public relations career in New York City where he worked for Ruder Finn Public Relations, Hill Holliday Connors Cosmopulos Advertising, and Bauer & Rosner Marketing Communications.

Pitney began his career in the advertising department at a local newspaper in Brooklyn, New York.

Pitney earned his Bachelor of Arts degree in political science from Occidental College. He was born in Stamford, CT in 1963.

16 responses to “Upcoming Live Webcast with Jack Pitney, BMWNA VP of Marketing – Submit your questions”

  1. paul says:

    1 – How do you feel about bmw´s move to build a fwd vehicle? BMW´s marketing did so many great ads in the past praising rwd. Do you thinnk all that work was in vain or even bipolar?

    2 – BMW “claimed” that a recent survey showed 80% of bmw buyers thought there one series was fwd. Do you think that it was the marketing that failed in passing that along to customers or that bmw dealers dont have enough training in bmw history and values?

  2. Denis says:

    1 – Why can we not get the M3 in Monte Carlo Blue in the USA?
    2 – Why can we not get the automatic engine start/stop in the USA to save fuel?
    3 – Why could we not order the M3 edition in the USA?

  3. Marek says:

    1. Will you offer a cylinder diesel in the U.S.A
    2.Are you considering of introducing the 320d efficient dynamics vehicle to the U.S market?

    • Marek says:

      1.1. Will you offer a FOUR cylinder diesel in the U.S.A
      2.Are you considering of introducing the 320d efficient dynamics vehicle to the U.S market?

  4. billmilo says:

    1. What’s this talk about a front-wheel BMW, are you trying to make us buy Audis?

    2. Do you think the brand is starting to cheapen, and how do you prevent that as a marketing guru that you are?

    3. Why do we get watered-down cars BMW’s in the States, when it’s the largest market BMW has?

  5. Ben says:

    1. Rumors said that the M3 Sedan will be dropped in the future. Does BMW plan NOT to compete in the high performance compact sedan segment anymore? Thus, leaving the segment to the Audi S4/RS4, Lexus IS-F and Mercedes C-Class AMG? Since these 3 companies are producing high performance sedans, it means there is a market for such vehicles. Thanks.

  6. Mircea says:

    Are you planning on having a diesel engine in the 5 series in 2011?

  7. Jeremy says:

    1. 3 and 5 series SportsWagons (not X badged crossovers). Will they continue to be a part of the product mix in the US? And if so, will they ever be fitted with diesel engines?
    2. Is there any move to increase BMW’s renowned nimbleness through removing weight across the product line, or are higher curb weights inevitable due to safety restrictions?
    3. When oil prices spike again, will BMW be ready to thrive or merely tread water?

    • Horatiu B. says:

      Guys, those are valid questions, BUT the purpose of this interview is BMW marketing, Joy campaign, Ultimate Driving Machine …etc…

      Jack won’t be able to talk about some of the things asked here.

  8. jim says:

    I love my 335d, but it’s overkill. I really would have preferred a fully-optioned 320d or 520d. Why do you guys keep taking the outdated position that “performance” is limited to “HP and Torque”? You chat about “Efficient Dynamics”, but it seems like a load of BS when all of your truly efficient vehicles are blocked from release in the USA due to outmoded “brand identity” arguments. Why not bring us truly efficient, safe, cars with excellent dynamics like you offer in the rest of the world?

  9. Jag says:

    Oh yeah, it’s so joyful in producing FWD cars and stop making certain M models. Is that the true meaning of your JOY campaign?

  10. billmilo says:

    1. Do you think that the recent emphasis on Joy, whatever that means, will turn off enthusiasts who want performance and durability?

    2. Who came up with Joy, because they need to be fired?

  11. E.Khaleghi says:

    Dear Horatiu B. , Is it possible to ask him that BMW USA , BMW Group USA or any other official authorities have any plan to let the Iranian Market to import new BMW X5 into there ? ” Or they have to still drive BMW X3 for an ages ?!?!?.

    As far as you know , BMW Iran is one of the well-known importers in Middle East BMW Iran imported around 5.500 in the first 6month of 2008 !?!?!
    JOY is BMW and it’s absolutely infinite . Should it cover the embargo situation or …

    You’ll be highly appreciated if you ask this essential question on a behalf of us .
    It’s so important for us .

    It’s good to be mentioned that this question has been written by an Official Authority from BMW IRAN .

    Thanks in advance

  12. sasa says:

    whats your opinion in conversion of compressed natural gas in m3?

  13. sasa says:

    whats your opinion in conversion of compressed natural gas ?

  14. sasa says:

    Do you expect that cng is the future?

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