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In honor of the world premiere of the MINI Countryman in Geneva, MINI staged a guerilla campaign called MINIWOOD.
The city of Geneva was the scene of a multifaceted initiative to celebrate the birth of a new “star,” culminating in a hyper-dimensional projection of “MINIWOOD” (twice as high as the Hollywood sign) onto the mountain cliff facing the city.
As part of the campaign, MINI produced a mock “making-of” video, which is online now.
One Week With BMW’s M5 – Test Drive
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I submit to you that I cannot afford a brand new 2013 BMW M5. Regrettably so. Of course, I aspire to own one – now more than ever, after spending seven blissful days at the helm of the world’s favorite … Continue reading
My BMW 330i Wagon and the Infamous Three Stage Intake Manifold
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The day started at about 3AM with a quick trip to the gas station, the ATM and, of course, a pit stop at the 24-hour Starbucks located off of SR-210. My destination was clear: south Miami but getting there would … Continue reading
