Autocar chooses the E-Class before the 2011 BMW 5 Series

5-series, Featured Posts | February 6th, 2010 by 81
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Despite of being clearly a BMW focused online media, we try and many times succeed in keeping an objective tone in our articles. There are …

Autocar chooses the E Class before the 2011 BMW 5 Series

Despite of being clearly a BMW focused online media, we try and many times succeed in keeping an objective tone in our articles. There are of course more times when we brag about our bimmers, but there are also times when we present to you less flattering articles.

Well today, it’s one of those times and courtesy of the British magazine Autocar, we bring you a short comparison between the new 2011 BMW 5 Series and its old-time competitor, the Mercedes Benz E-Class. The only difference this time is that the bimmer comes second.

While most of the articles until now were more than positive towards the F10 5 Series, we anticipated the day when a negative reaction will be shared as well. But we wouldn’t really call the Autocar’s reaction as being negative, the final decision came down more as a personal choice.

The BMW is a more complete car than the old model, and if that means it’s lost a little of the old enthusiasm, some would argue that this is a price worth [paying for its broader base of talents.

But the Mercedes has rediscovered the values of quality, comfort and luxury. The result is two gloriously different cars.

Truth is, buyers will probably choose on which skill set is more appropriate to their desires and circumstances.

But, forced to choose, Frankel goes for the Merc “by a gnat’s g-string”

And here is another excerpt from their driving impressions:

Autocar chooses the E Class before the 2011 BMW 5 Series

Driving

Here, it is a hideously close-run contest, determined by nuances here and there and a presumed order of priority that some customers may not share.

Most importantly, both are fine cars to drive fast or slow, in a straight line or through some bends.

The Merc can’t match the BMW engine objectively, because its 0-62mph time of 6.9sec is 0.6sec off the 530d’s benchmark. Instead, it contents itself with being quieter, smoother and, as a result, more sophisticated, while still being plenty swift enough to offer all the performance most buyers will ever want (or indeed use).

The BMW is easier to drive, requiring provocation few will dole out to unsettle it. The Mercedes is more softly sprung and rolls more, offering a little less grip. However, it has better steering and – more surprisingly – it’s actually better balanced too.

Full article available at Autocar

  • :p

    BMW has more sportier and powerful engines while the Benz has quieter engines but with it is less power.

    • http://www.autocritical.com/blog AutoCritical

      The BMW looks better too! I seriously don’t see how Mercedes-Benz got away with a front end as ugly as that!

    • Babak

      My dad has the previous (2008) E and trust me Benz engines are not quieter by any means. They sound very close to diesels.

  • Babken

    Th reviewer chose the benz because he’s a sort of a person who loves a bit more comfy drive, but it doesn’t mean that the 5 Series isn’t comfortable. Instead the 5er offers much better performance and fuel consumption. Surely I’d choose the 5 Series.

  • Bryce

    I prefer to look at things through BMW-colored glasses… I say forget objectivity and bring back that unwavering BMW support!

  • Jordan

    interesting review…. the E-Class is definitely a great car in a lot of ways. i’d say both cars are quite close yet far apart meaning, they’re both built great for what they’re made for. one is more driver orientated and the other is got the smoother ride and such. it say it’s pretty objective and it can go either way.

    a downside to the Merc is their reliability as of late is not that great and would definitely sway me towards BMW…. if i wasn’t already a BMW fan :P

  • Giom

    I agree with most above. I’ll ad this tho. We’ve been ‘living’ with the new E class for some time now, so we all know what it looks like when you see one on the road.

    We don’t have that yet with the new 5, so, I won’t say any subjective thing at this stage. I will say this, the E is a beautifull car – pitty about the interior. Others love it, but most dislike it also.

    Here’s the thing.

    When it comes to BMW, styling is just part of the magic. The most important element is the engineering and the way it makes you feel everytime you drive one. You just know that they’re engine masters. So, who cares what a coloumnist think he knows… we know.

    • :p

      I have a feeling that the current S copied the last Generation 7 series Ergonomics. The E class sedan did the same. I now wonder if the C class is next. I don’t like the steering column shifters that plauged the last 7, S and E class. It makes it seem like a Taxi or old oldsmobile and buick.

  • Omar

    this review should be taken with a grain of salt. reviews that matter are those that compare the gasoline models. and it was surprising indeed that he thought the merc ‘STEERS’ better!

    • Doug

      Steering feel, precision or responsiveness? Does the 5 series have variable assisted power steering?

  • wazon8

    This review is not informative at all. Guy wrote that merc is better balanced car without giving data concening weight distribution at all. Similarily, he claimed that mec steers better without giving data from track driving and slalom runs. This is why I prefer Edmunds reviews. They give all data you need: time of 0-60 mph acceleration, quarter mile time, speed on slalom run, skipade and so on. Having these data in hand, one can know exactly what expect from car. They car then say that they would choose this or that, but with your preference at stake, you will know which car is more apt to you after having all these infos. Instead of taking such infromative approach, in this review journalist feeds reader with such poor statements as you won’t need performance 5-er offers and so similar.

    And most funny sentence about merc: “being quieter, smoother and, as a result, more sophisticated”. As far as I understand the word “sophisticated”, I don’t see how it could be result of being quieter and beeing smoother. It’s as if one say that 330i is more sophisticated than M3, because of being quieter and smoother, which would be absurd of course. I wonder how this reviewer gains his opinions about cars.

    • Babken

      Absolutely agree with you. Also, pay attention to these sentences:
      “The Mercedes is more softly sprung and rolls more, offering a little less grip. However, it has better steering and – more surprisingly – it’s actually better balanced too” and
      “The Merc can’t match the BMW engine objectively, because its 0-62mph time of 6.9sec is 0.6sec off the 530d’s benchmark. Instead, it contents itself with being quieter, smoother and, as a result, more sophisticated, while still being plenty swift enough to offer all the performance most buyers will ever want (or indeed use).”
      These sentences alone prove that the reviewer is a Mercedes-biased man.
      First, if a car rolls more and offers less grip, it can’t be better balanced.
      Second, “while still being plenty swift enough to offer all the performance most buyers will ever want (or indeed use)”- obvious propaganda for benz.
      Altogether, I consider that reviewer as a purely subjective person whose foolish review can’t be taken seriously. As soon as more reviews are made we’ll see the truth.

      • wazon8

        Man, we’ve provided aruments why we consider this review as weak and all you can replay are insults? You’re patethic.

        • :p

          Babken you too, you guys are being foolish. They are just nice cars yet your treating each other like this is the cold war.

  • http://www.facebook.com/profile.php?id=1055790044 Alvin Wong

    I don’t disagree with his review. The BMW is still better in the things I care about. If I cared about luxury and comfort then I’d probably focus on the Mercedes.

    • Babken

      The matter is that Mercedes-Benz doesn’t have a serious advantage over BMW in terms of comfort and none in luxury. Instead BMW beats Mercedes-Benz totally in terms of performance, technology and fuel consumption.

      • viper

        yeah you wish…

        • http://www.facebook.com/profile.php?id=1055790044 Alvin Wong

          Go die, troll.

      • http://www.facebook.com/profile.php?id=1055790044 Alvin Wong

        Like I said, it’s what you care about and want in a car. I would buy the 5 just like most of the commenters here because I care about how a BMW drives and the performance they offer. However, I don’t invalidate a reviewer’s opinion on why they would pick the Merc over the BMW simply because he has different priorities in a car.

        “The BMW is a more complete car than the old model, and if that means it’s lost a little of the old enthusiasm, some would argue that this is a price worth paying for its broader base of talents.

        But the Mercedes has rediscovered the values of quality, comfort and luxury. The result is two gloriously different cars.

        Truth is, buyers will probably choose on which skill set is more appropriate to their desires and circumstances.”

        Oh well. What I find funny is how people downvoted me on my PERSONAL opinion. Oh well…fanboys will be fanboys I suppose.

  • klier

    Posting lame reviews to make this site look less biased?

  • kcsnyud

    ??

    If you guys noticed, this was the same website that put the 7 series before the s class. I wanna see what MOTORTREND does next…

  • JP

    At the E-Class looks much better to boot! BMW styling get worse every generation.

    • viper

      right on..and totally true

      • plaxico

        true

  • Bryce

    Yeah, the reviewer thought the Merc’s engine was quieter, smoother, and more sophisticated. I’ve never driven a BMW diesel, but there’s no way comparing a gasoline-driven Mercedes with a diesel-driven BMW is apples to apples!!

  • Bert

    Lilke I’ve always said, Mercedes is for people who want a luxurious ride with some sportiness, and BMW is for people who want a sports car that is also a luxury car. For my daily driver, I would take a Benz(bad roads in Toronto), but as a track car, and as a Sunday car, I would take the BMW. Since I can’t afford either, I drive a Jetta VR6. :D

    • Babken

      What you say refers to 1980s. Today BMW offers comfortable ride with unmatched performance and luxury. That’s why BMW is the clear leader in the premium market, and Mercedes-Benz is the 2nd. And that’s why as soon as the new generation 5 Series hits showrooms people will forget about the e-class, including the stupid reviewer who made this ridiculous review.

      • :p

        Yes, BMW is a segment leader but as long Mercedes Benz make cars, there will be consumers to buy them. The Exterior of both cars are great but the 5 series makes me feel young.

        The Benz may have made there car so confortable that they had to include the “ATTENTION ASSIST driver drowsiness monitor” to keep the driver awake.

        • XC

          Which means something like ‘driving it is soooooooo boring that you could fall sleep’ LOL

          • :p

            Exactly.

      • Bert

        In my oppinion, it still is the case today. Yea sure, Benz has their “sports” cars, (AMG line-up), but they are still soft at heart. They are made to be luxurious and to have cutting edge technology.

        BMW on the other hand, makes the cars stiff, and agile to rip up the Autobahn, but not enough to compromise the luxury ride. Look at the ///M cars, they kick ass with their high revving engines and perfect weight distribution. Then they go an make something stupid that dilutes the ///M name (ahem, im looking at you x5//M / x6///M. Sorry, I can’t get over that…)

        As for my next car, E46 M3 in Laguna Seca Blue. Sexy sexy car…

        • Bert

          Sorry, forgot to add that BMW is on top of the cutting edge techno game…

      • viper

        did you just said mb 2nd?….hahahahhahahhahhaaa

        • Babken

          Surely. That’s the reality. As for you, keep on dreaming, little baby.

  • ferrarifan

    Good shot. I think with these kinds of articles, car fans in general would enjoy reading this blog. Yes we are BMW fans but are also fans of other car brands. Objectivity is nice once in a while. Cheers.

    Between the two though, I’d take the 5 no question.

  • torzeck

    The Autocar guy is welcome to his oppinion but he has little sense of what is good design. If I go by looks alone the new 5 series wins by a landslide. The new E class has has the rearend of a Hyundai, The front makes little sense as well.The interior is heinous. Add in the led mirror light design which is again so poorly considered and aribitrary. Is It supposed to be a wing shape, a flash of lightning? or a literal” F”? They put the same ugly detail on the latest C Class mirror as well.! God lives in the details so when you look at the whole It makes you ultimately wonder what the new Mercedes design language is all about? I say the new 5 series is a complete, well thought out execution and evolution of the BMW design language. Further you can see the heritage and bloodline in the new 5 design. Sum up: the new Merc looks small cheap and arbitrary.

  • Plaxico

    I always knew this, I am in fact not at all surprised in the slightest.

    100% PROOF I AM RIGHT.

    • http://www.bmwblog.com Horatiu B.

      Don’t get too excited. read the entire article. It came down to a personal choice. I would even go ahead and say discard the review, it seems superficial. Any car review that has 7 paragraphs when comparing two cars, tells me they haven’t really spent much time analyzing the cars properly.

      • Babken

        Absolutely agree with you. An obvious mercedes-benz propaganda. No numbers at all, just 0-62mph acceleration times taken from the manufacturers. May guys like plaxico rejoice. When the 5 Series comes to dealerships plaxico will be bitterly disappointed to find out that the 5er outsells the e-class by at least 30%.
        BMW FOREVER.

        • :p

          Its not Propaganda though. Its just a “Judge a book by its cover” article. I beleive when CD rates these, BMW would likely win. Its not about looks, its about the driving and not many would want to slouch on a super-confortable seat and feel nothing unless your a tree hugger prius driver.

          • Babken

            Of course it is propaganda. Did you see the cover of their journal? Anyway I’m sure they won’t succeed.

      • Babken

        Note: Edited for language

        • viper

          haha–ur on edit

          • Babken

            Is it all you can say? I feel pity for you. It seems that you have some relationship to Horatiu.

      • plaxico

        again …..NOT ME….why people steal identity

    • XC

      A single subjective review and you are 100% right? Come on dude! What a lo…

    • plaxico

      come on mate be creative with your own nick For Gods Sake

      • XC

        Dude, you moved to tears.

        • XC

          …Plaxico Burress, that is….

  • :p

    Plaxico, Its only your oppinion. The reviewer likes the E class better but it doesnt mean it is the segment leader. Well maybe in your country but the 5 series is the segment leader of midsize Euro luxury cars) in the US

  • http://www.facebook.com/stjepan.sandor Stjepan Šandor

    Interesting, german Auto Bild says that the 5 Series is better (and Auto Express goes even further and states that the 5 Series is superior to the Jag XF – in a british magazine!)

    • Babken

      Don’t be surprised. The 5 Series is undoubtedly the best automobile in its segment outperforming all of its competitors starting from the e-class and ending with jaguar xf.
      Wait a bit until the sales start, and you’ll see.

  • Viper

    Who deleted my post, it was valid?

    I hate bmw and all of the fans.

    • http://www.bmwblog.com Horatiu B.

      Only one of them was deleted. Told ya not to use insults…keep the foul language off and the comments stay.

      • Babken

        Listen, Horatiu,
        If you delete my comments then be so kind to do the same with plaxico’s comments as well.

    • :p

      Im also a benz fan and since you hate BMW fans, you just included Mercedes Benz in that too

    • XC

      So who in his right mind posts a negative comment every-single-day in a blog that makes you feel sad and angry? Take your medication dude…

  • XC

    I honestly didn’t like this review; it seems way to biased and subjective IMO. It´s like plaxico and viper reviewed it. I didn’t even bothered in reading the whole article.

    • wazon8

      Yeap, reading it was indeed waste of time. Guy was a little bit better than plaxico and viper, since they would compare BMW with Hyundai or Kia, rewarding one of the last two. :D

  • Can

    Reviewers can say whatever they want, the most important thing is what you yourself want and prefer. Just because someone say certain car is better then the other car does not mean I will automatically accept their opinion. Reviewers have certain subjective biased you may not agree with. Remember, what really matters is your own view, until you test drive it yourself .

  • A#

    The Audi A6 lurks in the shadows waiting…..waiting.

    • Babken

      Yes, waiting for the next generation kia to see what it can put up..

      • A#

        Lol You madd dont be mad.

        • Babken

          I’m not mad at all, but I’m realistic. The only car that can try to come close to BMW 5 Series is Mercedes-Benz E-class, but not your pathetic a6.

          • A#

            Now Sir you are close, you’re in the R’s but I think the word you look for is retarded. Have you not read the countless reviews Merc lost that battle the the bland A6 that exist now what do you think is going to happen when the new one drops.

            Let me explain in case you haven’t been able to observe on your own If there is a car company that can dare want to hold a candle to BMW it is AUDI. Merc is no longer a contender. You shop for Merc when you atart popping Viagra but as long as red blood still coarse thru these vains (without assistance) Its Bimmer or Audi.

          • XC

            You have to forgive Babken, we are kinda overreactive here at the forum with idiotic comments form viper and the like… Audi is a very good brand, but sometimes you just want the genuine article and not a massaged and tuned VW or else. BMW is an independent company and it makes great, individualistic, high-end, luxury, sporty cars, and that is something some of us care about, “To be, rather than to seem to be.” Esse Quam Videri…

  • wazon8

    viper, you have to be eighter manhandle child with complexes or sour elderly person with complexes who feels unsatified by his own life. I don’t remember when I did meet such toxic person as you are who can “cotribute” only by hate, hate and once again hate. I couldn’t even imagine myself posting such insulting craps on any MB forum every single day, despite the fact that I think that buying MB is waste of money. Why do you do it? To get some confidence that you lack in real life? Or what else?

    • XC

      Poor baby viper… mamma didn’t love ya? Mamma didn’t hug baby viper?

      • Babken

        Ha-ha-ha-ha-ha-ha-ha-ha-ha-ha-ha-ha-ha-ha. That was nice. I guess viper is crying now after having read the truth. Well done, XC.

        • XC

          LOL!

  • Wild-Speed

    Does that mean the catering and hospitality from mercedes was better at the press conferences and journalists get all they want so that they will be praising their cars more? 5 series for me please!

  • http://www.facebook.com/profile.php?id=637252985 Stu Izdaman

    In my humble opinion, the Mercedes cant hold up a candle to the BMW in ANY department, it just doesnt possess the right combination of talents. Its too soft and we can all see how sucky and boxy the design is. I haven’t seen the 5 yet, but from the pictures I love it to bits, maybe its because I’m the second biggest BMW fan in the world(Babken eats me to that).

    • plaxico

      humble opinion it is

  • maconed

    I like the new 5 better than the E, but not if it does as poorly in the crash tests as the current 5.

  • Bavaria

    I love all German cars but lets face it driving a Merc any Merc never gives you the rush that BMWs do. Driving Mercedes is like jogging with a fat person who just can’t keep up with you

  • Andy T.

    Come on people, this is like comparing a 35 year old Mexican with a 55 year old “uncle beef”!!!
    Ask your wife 
    Drive your Benzes with a white shirt and a cigar in your mouth… be a boring CEO.
    Let us be “uncomfortable” in the BMW… and get out of the left lane (in some part of the world the right one)
    Cheers!

  • Chris B.

    Even when take only as an excerpt, Andrew Frankel’s writing is painful to read. The nicest thing I could say is that he is and expert at using a lot of words which are individually relevant while a the same time conveying absolutely zero information about the subject.

    For example, telling us that the Mercedes has better steering, if you’re going to be that vague then why not just cut the waffle and say the “E-class is better” or the “5 series is better” or “they’re just different”?

    If all you want is a high quality car with a badge to be proud of then either will do just fine. If you want something that gives you that and is also engaging and rewarding to drive then get a Porsche.

  • viper

    they are so sick that they cant stand anything except bmw being the best (only in their dreams) , what sic group of fanboys here , should we send them a doctor or a shrink?

  • :p

    E class beats 5 in confort. 5 beats E class in sportiness. Viper and Plaxico, both cars are for difftrent people so if you prefer quiet and confortable ride than pick the Benz. If you want a joyful and fun ride then pick the BMW. Both cars best at one thing and suck at the other. You 2 should just stop insulting these fans, they like diffrent stuff than you 2.

  • XC

    So GO to a MB fanboys site and speak your thruth dude, and stop bothering BMW fanboys here!

  • Babken

    You’re wrong regarding the 5 Series. The 5er gives up just a bit in comfort, but instead beats the e-class in terms of performance by a large margin. Some people just don’t understand it and buy e-class. But if you observe sales dynamics, you’ll see that the advantage of the 5 Series is getting more and more obvious. Not now when the new e-class is on sales, but soon the 5er will retake the crown when the new generation comes up.

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