BMW USA January 2010 Sales up 7.7%

News | February 3rd, 2010 by 4
bmw-january-2010-sales

With sales up 7.7 percent in January to 15,410 vehicles, the BMW Group in the U.S. (BMW and MINI combined) had a good start into …

With sales up 7.7 percent in January to 15,410 vehicles, the BMW Group in the U.S. (BMW and MINI combined) had a good start into the year 2010.

Sales of BMW brand vehicles increased 7.6 percent in January for a total of 13,163 vehicles compared to 12,232 vehicles reported in the same month a year ago.  MINI USA reported sales of 2,247 automobiles, an increase of 7.9 percent compared to 2,082 cars reported last January.

“Traffic in our showrooms was a bit sporadic this month but combined with a strong December we are delighted to see a positive January gain,” said Jim O’Donnell, President of BMW of North America, LLC.  “The new 7 Series had a particularly encouraging performance, assuming segment leadership with over 1,300 units sold.”

BMW USA January 2010 Sales up 7.7%

One the used car side, sales of BMW’s Certified Pre-Owned vehicles were down 25.6 percent, to 7,443 CPO vehicles versus 10,007 vehicles in January 2009.  Despite a industry-wide slow start coming out of the 2010 gate, BMW’s used car business expects to hold their own this year.

  • Babken

    The moment I like the most: comparison. BMW vs Mercedes-Benz. Well let’s go model by model for January 2010 sales:
    1. BMW 3 Series: 5418 units;
    Mercedes-Benz C-Class: 4028 units.
    2. BMW 5 Series: 2469 units;
    Mercedes-Benz E-Class: 3824 units.
    3. BMW 7 Series: 1308 units;
    Mercedes-Benz S-Class: 812 units.
    4. BMW X3: 288 units;
    Mercedes-Benz GLK-Class: 1803 units.
    5. BMW X5: 2458 units;
    Mercedes-Benz M-Class: 1927 units.
    6. BMW Z4: 198 units;
    Mercedes-Benz SLK-Class: 100 units.
    So overall:
    BMW 4:2 Mercedes-Benz

  • kcsnayud

    Is that real? Well btw i can see why the 5 and the x3 are losing cos they’re old

    • XC

      There will be a huge sales increase of 5 series after the new model reaches the states; BMW needs to move fast…

  • Brookside

    Given the state of the economy I’m glad to see these sale numbers pull upwards overall. Perhaps it means that the recession is beginning to slowly go away and people are shopping and spending again.

    I am surprised that the 1-ers sales are down, especially because BMW is offering up some consumer-friendly deals on it.

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