Hofmeister Squared

Interesting | January 16th, 2010 by 5
2010-naias-108

The Hofmeister Kink is a traditional BMW design element that is receiving even more attention and flare than before. On the new 7 series as …

The Hofmeister Kink is a traditional BMW design element that is receiving even more attention and flare than before. On the new 7 series as well as other future models, the C-Pillar Kink will be encompassed by a secondary Hofmeister kink stamped in the sheet metal around it.

This artistic execution of a famous design trademark is a further tribute to Wilhelm Hofmeister. The double Hofmeister leaves a strong visual impact and is beautiful both visually and tactilely; a pleasure to run your hand across or view from any angle.

At the Frankfurt Auto Show in 1961 the Hofmeister Kink appeared on the BMW 1500; proudly displayed by then-Director of Design, Wilhelm Hofmeister. “The rest is history” as they say, with the strong design statement a standard feature on BMW cars since then.

Hofmeister Squared

Under the watchful eye of BMW’s current Director of Design, Adrian Van Hooydonk, this traditional design element becomes even more sculpted and powerful.

Please enjoy these exclusive photos along with a look back to 1961.

  • http://www.facebook.com/profile.php?id=100000163817321 Beach

    To be fair, Studebaker used a “Kink” on its sedans back in the Fifties, as well as Dodge. BMW co-opted it and made it a primary part of its design language. If one were to give credit where it’s due, it should be called the “Loewry Kink”.

  • Brookside

    Beach: I think you mean Loewy…Raymond Loewy who had his hand in shaping how the 20th Century looked from the US post office logo to the Super G Constellation airliner.
    But I doubt that even the great Loewy was the first designer to bring the inside roofline around and back towards the front. Among other things (graceful silhouette) it strengthens the roof by adding mass and making a pyramidical base to where the roof meets the body.
    What BMW has done is turn it into a design signifier over the years and they’ve incorporated it into being part of what the public can expect to see in a BMW.

    Great article…especially the timeline. Thanks.

    • http://www.facebook.com/profile.php?id=100000163817321 Beach

      Yeah, slight misspelling, sorry. He was, however, the first to use the Kink on a sedan.

  • http://www.mycarportal.net Njave

    It’s nice to read these kind of articles, we have a way to learn new and interesting things about thr car history.

  • bob

    It was Giovanni Michelotti who created for BMW what would known as the ‘Hofmeister kink’.

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