BMWUSA sales up 9% in December 2009

News | January 6th, 2010 by 6
100105_Sales_BMW_Group_USA_December_2009_Chart_Final

BMW brand sales up 11.5 percent; MINI sales decreased 2.2 percent; MINI achieved second best year ever since launch in the US in 2002 Woodcliff …

BMW brand sales up 11.5 percent; MINI sales decreased 2.2 percent; MINI achieved second best year ever since launch in the US in 2002

Woodcliff Lake, NJ – January 5, 2010… The BMW Group in the U.S. (BMW and MINI combined) reported December sales of 23,617 vehicles, an increase of 9.2 percent from the 21,626 vehicles sold in the same month a year ago. For 2009, the BMW Group also reported a total sales volume of 241,727 vehicles, down 20.3 percent compared to 303,190 vehicles sold in 2008.

BMW Brand Sales
Sales of BMW brand vehicles increased 11.5 percent in December for a total of 20,128 vehicles compared to 18,060 vehicles reported in the same month a year ago. For the year, BMW brand sales were down 21.1 percent to 196,502 vehicles compared to 249,113 vehicles sold in 2008.

BMWUSA sales up 9% in December 2009

Sales showed a good performance throughout the model line-up. Supported by strong X5 AdvancedDiesel sales – one out of three customers opted for a Diesel model – the X5 sold 3,513 vehicles, up 22.3 percent compared to December 2008. The BMW X6 was up 30.1 percent to 562 units. The 5 Series gained 5.8 percent vs. December 2008 just prior to the introduction of an all-new 5 Series in the second quarter of 2010. The all-new BMW 7 Series and Z4 Roadster also had significant increases compared to last December, partially due to model cycle updates and limited inventory a year ago.

“The numbers show a good month for us, but more importantly is the fact we saw traffic, shopping and sales evenly distributed throughout December,” said Jim O’Donnell, President of BMW of North America, LLC. “We take this as a hopeful sign that there’s a bit more rational demand building up in the premium market rather than just shopping for month-end deals.”

BMW Certified Pre-Owned (CPO)
In December, BMW’s Certified Pre-Owned program achieved its second best month ever with 11,134 vehicles sold, topped only by the 11,719 vehicles reported in the same month a year ago. For the year, CPO sales were up 9.5 percent to 114,423 over the 104,500 reported in 2008, making 2009 a new record year for the program.

MINI Brand Sales
MINI USA reported sales of 3,489 automobiles, a decrease of 2.2 percent compared to 3,566 cars reported in the same month a year ago. For the year, MINI USA also reported sales of 45,225 automobiles, a decrease of 16.4 percent compared to the 54,077 cars reported in 2008.

“In a 2009, where our segment was down over 40 percent, we’re quite happy with MINI’s performance as it was the second best year since the launch of the brand in 2002, and market share increased significantly,” said Jim McDowell, Vice President MINI USA. “For 2010, our growth story should continue driven by three factors: an improving economy, adding dealerships in key markets of opportunity across the US, and building momentum for doubling the number of vehicles in the MINI range.”

[Source: BMW ]

  • Gil

    “1 in 3 customers opted for diesel….”
    That’s a pretty damn good number, don’t you think?
    BMW …. please bring more diesel models here!!!

  • wazon8

    BMW did well in December.

    After 6 years, 5-er is still up, it’s amazing how slow this car is getting old and honestly, if I had enough money to maintain M5 E60, I would buy this car for sure.

    It’s pretty natural that 7-er is up, but number of 2735% shocked me. I suppose that BMW management is satisfied by this result eighter.

    I was always funny thing for me, when I see that convertibles’ sale is going up in winter. Are there any discounts on them in winter? I’ve never been interested in convertibles, since I always consider their bigger weight as a loss of performance, I could get, if I chose coupe.

    I wonder how stats look like in Europe, because it turns out that BMW sells 7 times more X5 than X6 in US, whereas in Europe I see X6 more often on the street than X5. But maybe it’s only conicidence.

    6-er and X3 need to be replace as soon as possible. Especially X3 which has noted sale down from a long time.

    Anyway, good to know that the only independent premium car maker is doing well.

  • James may

    Why is BMW only selling the 1 er in inline 6 form. The 123d 2000CC TWIN TURBO DIESEL 54 mpg 0-62 7.0 secs would sale well. I can see the U S get alot more diesels. The 120d can do 59 mpg 0-62 7.6 secs vs honda insight 64 mpg 0-62 12.5. 118d world green car of the year 63 mpg 0-62 8.9 sec
    In Europe a bmw is a bmw a car at the top off its class. It may only be a 118d but that car will be the best engineered car in its class. It sales for a price close to a FORD MONDEO 4 door sadan which is larger, faster but is not as good.
    Size is not everything. A BMW with a inline 4 is still a BMW dont forget the E30 M3.
    A BMW 320D vs 325 is £300 less in se form people could buy the bigger engined 325 which is a inline 6 3000cc but chose the diesel which will save them £300 but is also 19 mpg better, Granted its slower to 62 by 1.2 secs but how many people go drag racing. Because fuel is so much over here will look at the mpg date more then you guys in the usa. fuel is cheaper in the usa but if you can save some money on feeding your car that leaves more money to feed other things.

  • James may

    The 5 still going strong. No surprise still looks fresh today. I dont think the new 5 will still look as fresh when coming to the end of its life, it looks to much like a 3 er

    X1 will take care of x3 sales until the new one rolls out. revamped 3 coupe and convertible will improve figures.

    Has the gt 5 and x1 gone on sale in the us yet and if so how have they done

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