BMW’s Joy campaign continues with a new episode. The fun, dynamic and young BMW X1 returns with a Merry Christmas wish for all of us and with some more photos of the entry-level Sports Activity Vehicle that is said be have exceeded BMW’s sales expectations.
The X1 was captured during some snow drifting in the beautiful Austrian Alps. If anyone has ever doubt the sportiness, dynamics and snow handling of the X1, those photos should help its case.
BMW launched the X1 in Europe back in October and the U.S. customer will see the first X1 SAV in early 2011.