BMW ActiveHybrid 7 to cost $103,125

7-series | December 3rd, 2009 by 4
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BMW announced pricing today for the 2011 ActiveHybrid 7models during their North American debut at the Los Angeles International Auto Show. BMW’s first hybrid performance/luxury …

BMW announced pricing today for the 2011 ActiveHybrid 7models during their North American debut at the Los Angeles International Auto Show.

BMW’s first hybrid performance/luxury sedans will arrive in showrooms in Spring 2011 with a base MSRP of $103,125 including destination and handling for the ActiveHybrid 7 and $107,025 for the long wheelbase ActiveHybrid 7L.

The BMW ActiveHybrid 7 Sedans feature BMW’s 4.4-liter twin-turbo V8 mated to an 8-speed automatic transmission and hybrid electric motor. The auto stop-start feature improves efficiency without interrupted climate control and other features.

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Additional standard equipment includes 19-inch wheels and tires, Alcantara headliner, leather dashboard and ventilated active front seats. The Premium Sound System, Head-up Display and Rear View Camera are also standard on the ActiveHybrid 7 as are Comfort Access, Soft-close doors and Automatic trunkgate closing.

Options and packages include a Camera Package, Driver Assistance Package, BMW Night Vision and Rear Seat Entertainment Package. A Luxury Rear Seating Package is available on the ActiveHybrid 7L. A full list of options to tailor the BMW ActiveHybrid 7 to individual tastes is listed below.

2011 BMW ActiveHybrid 7 packages and optional equipment:
* Camera Package $350
*Side view cameras
* Cold Weather Package $800
* Heated steering wheel & rear seats
* Driver Assistance Package $1,350
*Automatic high beams, lane departure warning,
active blind spot detection
* Rear Seat Entertainment Package $2,200
* Multimedia player and two 8-inch screens
* Luxury Rear Seating Package (750Li only) $3,700
* Rear ventilated, massaging Comfort Seats
* BMW Night Vision $2,600
* 20-inch wheels $1,300
* Power Rear Sunshades $1,000
* Ceramic controls $650
* 6-disc DVD-changer $600
* iPod/USB-Adapter $400
* Satellite radio $350
* Smartphone integration $150

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4 responses to “BMW ActiveHybrid 7 to cost $103,125”

  1. badger says:

    I definetly support BMW’s effic. dynamics program. It is really helping the car industry switch to better resources for fuel. However 100,000 grand for a hybrid during an economic downturn isn’t very affordtable.

    • Jordan says:

      the cost of this new technology is very high. R&D, in a completely new field where hardly any manufacturers have one model on the market, is very high no matter what the technology. since cars have been statistically proven to be on average the second highest purchase people make, putting expensive technology on a car that is targeted at the middle and lower working class doesn’t seem practical. by putting this technology on the high end models as we have seen of late (Tesla, Lexus LS 600h L, etc) the manufacturers have a better opportunity to get back the money they spent on the R&D. every new technology needs early adopters to help drive the prices down, just like in most other sectors, in the automotive sector it makes sense to put these on the high end products and charge high prices.

      another example of thousands like this is when BluRay came out with the very expensive BluRay players.

      for comparison sake… Lexus’s LS 600h L has a starting price of $108,800, where BMW’s long-wheelbase version is at $107,025…… when have you EVER seen BMW’s price, for a comparable Lexus car, lower?! when you option them both out to equal, the Lexus MIGHT be a bit cheaper, however, BMW’s pricing for this seems to be pretty fantastic! btw the BMW 760i has a price of $136,600…. so i don’t think this base price is terribly high.

      • Jordan says:

        also about the economic downturn…. you’ve prob noticed that a lot of manufacturers have kept releasing extremely expensive vehicles regardless of the market, such as Bentley, Rolls Royce, Bugatti, Ferrari, McLaren, and many more. two points…

        1. even tho the market has fallen there are still many people that would spend money on a very expensive car. mostly what has happened is there has been a shift. the ppl driving Bugattis have decided it’d be better to downsize to a Bentley or Rolls Royce, and those ppl have decided to move down to a Mercedes, Porsche, BMW, and so on. so there is still demand for high end vehicles.

        2. money spent on developing a vehicle starts years before the public will be able to put their money down for it. even a vehicle coming out a year after the start of an economic downturn has been in development for years and it simply doesn’t make sense to scrap or even put it on hold because “the market has gone down”. it’s better to just put it into the market because you’re going to make money off of it no matter what, when ppl like i talked about above, will buy it. putting it on hold is bad because the technology will become somewhat old (everyone knows tech gadgets are grey, old and dying after about 1 or 2 yrs), other manufacturers will have kept developing and will come out with even better technology and vehicles. the company that decided to put development on hold will be kicking themselves. so the automakers are basically fighting to stay up and running because as soon as you fall, another manufacturer will be more than willing to take your spot. it’s competition.

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