Kids built BMW X1 Replica Made out of LEGO Blocks

BMW X1 | November 12th, 2009 by 10
BMW X1 LEGO 2 750x500 Kids built BMW X1 Replica Made out of LEGO Blocks

Last week, we announced a new BMW initiative: everyone was invited at the BMW Welt to build a full-scale X1 out of 2,000 LEGO blocks. …

Last week, we announced a new BMW initiative: everyone was invited at the BMW Welt to build a full-scale X1 out of 2,000 LEGO blocks.

Today, we have the end result and it is quite impressive. 800 children, aged between 5 and 13 years old assisted by BMW staff, visited BMW Welt last week and contributed to the X1 Lego project. The task was completed in four days and there were approximately 165,000 LEGO bricks used.

While the project was developed as part of the Joy marketing campaign, BMW also used this opportunity for more charity work: for every LEGO block used, BMW donated money to the Munich children’s foundation “Die Arche”.

BMW X1 LEGO 3 655x436 Kids built BMW X1 Replica Made out of LEGO BlocksThe X1 LEGO replica will be displayed at the BMW Welt.

[Source: Carscoop ]
  • Feco

    WOW! And BMW gave them a real one? ahahah

    • Lance

      What an ugly colour – the lego underlines the lack of elegance of the X1! Nice to see the kids have fun though

  • http://www.facebook.com/profile.php?id=584867244 Matt Stokes

    Only marginally less attractive than the real one!!

  • Doug

    Those seem a bit chunky for legos…. maybe Duplo?

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