Kids built BMW X1 Replica Made out of LEGO Blocks

  • Posted on: 12.11.2009
  • Author: Horatiu B.
  • Comments: 10

Last week, we announced a new BMW initiative: everyone was invited at the BMW Welt to build a full-scale X1 out of 2,000 LEGO blocks.

Today, we have the end result and it is quite impressive. 800 children, aged between 5 and 13 years old assisted by BMW staff, visited BMW Welt last week and contributed to the X1 Lego project. The task was completed in four days and there were approximately 165,000 LEGO bricks used.

While the project was developed as part of the Joy marketing campaign, BMW also used this opportunity for more charity work: for every LEGO block used, BMW donated money to the Munich children’s foundation “Die Arche”.

BMW-X1-LEGO-3The X1 LEGO replica will be displayed at the BMW Welt.

[Source: Carscoop ]

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10 Responses to “Kids built BMW X1 Replica Made out of LEGO Blocks”

  1. Feco says:
    November 12, 2009 at 9:28 pm

    WOW! And BMW gave them a real one? ahahah

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    • Lance says:
      November 18, 2009 at 5:05 pm

      What an ugly colour – the lego underlines the lack of elegance of the X1! Nice to see the kids have fun though

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  2. Kids built BMW X1 Replica Made out of LEGO Blocks | BMW Blog | BMW Updates | BMW Cars | BMW Reviews | BMW News says:
    November 12, 2009 at 10:12 pm

    [...] here to see the original: Kids built BMW X1 Replica Made out of LEGO Blocks Category: BMW Cars You can follow any responses to this entry via RSS. You can leave a comment [...]

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  3. Matt Stokes says:
    November 12, 2009 at 11:21 pm

    Only marginally less attractive than the real one!!

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  4. BMW X1 Made from LEGO Bricks | Oddity Central - Collecting Oddities says:
    November 13, 2009 at 11:41 am

    [...] via BMW Blog [...]

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  5. Doug says:
    November 13, 2009 at 4:11 pm

    Those seem a bit chunky for legos…. maybe Duplo?

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  6. 800 de copii au construit un BMW X1 din piese LEGO | AutoMOD.ro says:
    November 16, 2009 at 4:57 am

    [...] Sursa BMWBlog [...]

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  7. alafista.com - A Fusion of Japan's Otaku and Popular Culture says:
    November 17, 2009 at 8:52 am

    [...] Source: BMW Blog [...]

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  8. Mr. Huddle: The Easiest Way To Keep Up With Your Communities says:
    November 18, 2009 at 4:50 am

    [...] 2 Likes 2010 Ford Flex SEL AWD EcoBoost Review | Autosavant 2 Likes Kids built BMW X1 Replica Made out of LEGO Blocks Kids built BMW X1 Replica Made out of LEGO Blocks 2 Likes TIME TO SAY GOODBYE [...]

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  9. Mr. Huddle: The Easiest Way To Keep Up With Your Communities says:
    November 18, 2009 at 8:12 am

    [...] it will build all-new Police Interceptor for 2011 — Autoblog 2 Likes Kids built BMW X1 Replica Made out of LEGO Blocks Kids built BMW X1 Replica Made out of LEGO Blocks 2 Likes Galibier 16C Concept [...]

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