“BMW Living in the Lights” film – Behind the scenes

Videos | October 29th, 2009 by 7

Days ago, a BMW M3 film made waves all around the internet, gathering 400,000 views only on Youtube itself. “BMW Living in the Lights” was …

Days ago, a BMW M3 film made waves all around the internet, gathering 400,000 views only on Youtube itself. “BMW Living in the Lights” was produced by Bandito’s Garage, a media company based in California.

Some of you that watched the film had additional questions – equipment, camera used, surroundings – and we decided to reach out to “Mouse” McCoy and his team for a quick look behind the scene. Sumer Friedrichs, producer on the “BMW M3 Living in the Lights” walks us through the production process.

“Mouse (Mike) McCoy, CEO and Director at Bandito, drives a BMW M3. He loves driving the car and the idea of “Living in the Lights” comes from the boost that the car gets with a push of a button. When you have hit that certain RMP, the inner dashboard lights up – such a rush.

Starting with that, he came up with this concept, along with the love of new technology. The execution of the job was all done “in camera” using a mix between the Cannon 50D and the Nikon D3. We went out on a weekend to Long Beach, California, and LAX airport. We pulled permits for LAX and Long Beach, aka Terminal Island. We did play it safe and followed process.

Our team pushed the envelope to a new approach in filming. The images are all print/billboard/theater ready, the resolution is like no other.

We rigged the still camera to a pursuit arm camera car for the drifting scenes, the rest are pretty much rig shots on the M3. The car is so pretty in itself, it just took a little street lighting to show off its sexy side.
In a nutshell, the whole things was done out of Mouse’s passion for his M3 as well as the extreme passion he has for filming and creating media….whichever medium is shall be.

All of us at the Garage are tied to the automotive/racing industry in more than one way. Between Mouse’s successful racing career, Greg Tracy’s racing and stunt acknowledgments, Vic Huber’s automotive print photography, my history as a producer for CART series and INDY Lights, as well as being a producer in Detroit – Motor City. We formed The Garage to offer up a scale of solutions to any automotive outlet. From video, print, theatrical, social media, content and brand integration to which we parcel out our experiences and resources that best fits the task at hand.

We all loved the BMW film series, we would love to see a comeback. It was an inspiration, a familiar channel for Mouse to express his love for the car. We would love to do more BMW-related content. We are talking about it.”

There it is, we hope some of your questions have been answered and we are already looking forward to the next episode.

7 responses to ““BMW Living in the Lights” film – Behind the scenes”

  1. lennardt says:

    i really liked ‘the hire’.
    Is there a possibility to get the movie from above in a higher quality than on youtube? Does anywone know?

  2. efoza says:

    BMW has an unfortunate reputation for being a car of choice for pimps and drug dealers. I think this film in a silly way confirms this to be the case. It takes the class out of the great cars that BMWs are. I am disappointed.

  3. Parker says:

    I really liked the video, just wish they wouldnt have added the V-10 soundtrack!

  4. Charlie D says:

    all i know is i love the m3 and have been talking about this little movie with guys all over the place and EVERYONE gets that this is done with some sense of humor about what that one person calls the “pimp” idea… it’s really more like a teenagers car porn fantasy, and grown up men get the sense of fun… and if pimps dig it too, so what?? hey, the original link has the best quality for people who really wanna see this thing in all its glory: http://www.banditobrothers.com/bmw-m3-garage/

    if bmw actually made a commercial or film like this, people wouldn’t laugh at their advertising.

  5. 100$ GUY says:

    Didnt like the whole whore attitude of the chick.
    The idea was to enjoy the bmw, not seeing the chick`s eyes telling you she wants to suck your dick right now.
    Too bad, otherwise not a bad execution, not bad, but wasnt thrilled by it either.

  6. efoza says:

    Charlie D has missed the point. BMW makes great cars and thus it does not need to hire a whore to sell a car!

    If this idea of whores sell cars continues, I guess we are soon going to see an M powered V8 Virbrator.

  7. RA729 says:

    I enjoyed the film and the music that accompanied it very much. As far as the chick, very beautiful and not the whore in my book. I would consider her the john and the driver the whore.
    Also, I think the whole idea of showing how much enjoyment a passenger can get out of the M3, not to mention how much she’s willing to pay for the enjoyment, is an interesting viewpoint.
    This is, by far, my favorite car and now having seen it in “car porn” am anxiously searching the internet wanting more! Slap my flappy-paddle gearbox and torque me good!!!

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