“BMW Living in the Lights” – a film akin to “The Hire” series

Videos | October 23rd, 2009 by 25

We’re almost positive that any die hard BMW fans remembers the famous series “The Hire”. Averaging about ten minutes each, The Hire was a series …

We’re almost positive that any die hard BMW fans remembers the famous series “The Hire”. Averaging about ten minutes each, The Hire was a series of eight short films produced for the internet viewing from 2001 to 2002. A form of branded content, all eight films featured popular filmmakers from across the globe, starred Clive Owen as the “Driver”, and highlighted the performance aspects of various BMW automobiles.

The plots of each of the films differ, but one constant remains: Clive Owen plays “The Driver”, a man who goes from place to place (in presumably rented BMW automobiles), getting hired by various people to be a sort of transport for their vital needs.

Well, if you like the series, then you will definitely enjoy this new video produced by Bandito’s Garage, a media company that creates, produces, manages and distributes audio-visual content.


BMW “Living in the Lights” video was produced by Creator/Director, “Mouse” McCoy, the Driver is Greg Tracy and the beautiful lady, Niki Huey. Their website is quite mysterious, the Garage page, gives a sneak preview of the video and what it seems to be more upcoming content. We have reached to the company for more information and we’ll share it with you when available.

25 responses to ““BMW Living in the Lights” – a film akin to “The Hire” series”

  1. BostonGuy says:

    Wow, that was pretty awesome!

  2. badger says:

    nice video,
    except what the hell was the girl doing?

  3. Jeremy says:

    She paid him for a ride. I want to be an M3-Ride-Ho!

  4. BmwM5Fan says:

    why they decided to add v10 noise to the car? is that car reallly with a v10?

  5. daniel says:

    which song is in the back

  6. JM says:

    cool, see more on M3 at here

  7. c.o says:

    yea baby :)

  8. Edwin says:

    The song in the back is called ‘Gun’ by Emiliana Torrini.

  9. Artmic says:

    I dont’ mind the video, but adding the woman to it, made it too cliche.

  10. daniel says:

    edwin tnx for song name ;)

  11. Hantra says:

    I know I’m going to be ostracized for saying this, but what really stood out to me, besides the girl, was the incredibly obvious orange peel in the logo shot. It’s just sad.

  12. lennardt says:

    watching it the 5th time, i recognized the girl the first time ;-)
    very nice video!

  13. CB says:

    Ditch the girl.

  14. led spotlight says:

    led spotlight

    I  agree with you more  

  15. Very nice video. The best iv’ve ever seen about M3. ther is a nice remix of it here http://www.youtube.com/watch?v=pSIqQQD4o4o

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