The official MINI Youtube channel releases a new viral video. Famous for their innovative approach to market the brand, the MINI creative people portray the typical MINI driver and…of course, the non-MINI owner.
“MINI drivers can be recognized by the mixture of lust for life, individuality and spontaneity. No matter what, they do not take themselves and their life too serious. We simply call it the MINI ..”
MINI’s culture can be seen in all of their videos, most of their brochures and especially at motor shows where their display area always impresses and stands out.
Thanks for the tip Shrawan!