Today kicks off the 3rd annual Motor-Tober celebration, MINI’s made-up holiday that lasts the entire month of October. Motor-Tober is about enjoying horsepower and go-kart handling, saving money with great deals and celebrating for the sake of celebrating. MINI’s October marketing campaign focuses on capturing autumn fun with witty ads and MINI gear, encouraging test drives and events at dealerships nationwide, aggressive financing on all 2009 models as well as special lease pricing on select 2009 inventory.
“MINI wants to celebrate the ramp-up to the winter holiday season, which is usually a stressful time, and make it a time to thoroughly enjoy motoring,” said Jim McDowell, Vice President, MINI USA. “Nothing says exhilaration like getting behind the wheel of a MINI, and our Motor-Tober celebration encourages customers to do just that.”
Through November 2nd, MINI will offer 1.9 percent financing for up to 60 months on the purchase of any new 2009 MINI vehicle. Additionally, lease rates as low as $259 per month will be available on select 2009 inventory, making now the time for customers to visit their local dealer for some of the year’s best deals.
MINI dealers all over the U.S. will join in the Motor-Tober spirit by hosting local test drive events that encourage customers to spend time behind the wheel of the entire MINI lineup, including the Hardtop, Convertible and Clubman models. There will even be Motor-Tober temporary tattoos and pumpkin-carving stencils available to visitors.
The new Motor-Tober marketing campaign will be used in national radio, online and television ads throughout the month of October.