Anne Forschner, a student at the German Pforzheim University, created a design exercise titled: BMW Lovos Concept. Anne, 24 years old, received a second bachelor’s degree and during the study period has been trained at the Munich studio of BMW, at California studio of Mazda, at the Mercedes studio.
The Lovos branding stands for Lifestyle of Voluntary Simplicity – a lifestyle of conscious simplicity. The project is a philosophical idea, critical thinking about design, construction and use of vehicles in their usual form. The designer noted that a world in which we live, more and more complicated, and in this chaos we forget to stop, look around and think, what influence we have the products and services and how they suppress us. The car is the world in the form of a physical object.
Body Lovos consists of 260 identical interchangeable particles contained in the hinges on the overall structure. These individual elements are mobile and can be closed, as fish scales, or open. Scales operate as an air brake, and turn with the sun, gathering energy through solar cells located on them. 12 scales, closing each wheel is also functional. As soon as the car begins to move, they change their position, moving into the wheel, creating a semblance of turbines.
The interior is soft and warm, which makes the contrast with respect to the mechanical and technical appearance.
Anna portrays the theme of this concept as inspiring contrast, emotions and provocation.
An interesting approach to unconventional design and a great design exercise. We’ve seen in the past several BMW concepts created by independent artists, some of them sponsored by BMW and the creativity of these designers doesn’t stop to amaze us.
See the concept in our gallery below.