Day one is over at the Frankfurt Auto Show and BMW’s Hall 11 has been busier than ever. With many world premieres and the launch of a few concept vehicles, including MINI, BMW Group has to be pleased with the results.
Beside the Vision EfficientDynamics Concept, two new production models were the main attraction on the floor: BMW X1 and 5 Series GT.
Initially launched as an European only model, the BMW X1 is starting to look like a winner for BMW. With a new and fresh design that follows the design language seen on the new 7 Series and 5 GT, the X1 is aiming for a more dynamic customer base, a younger crowd that enjoys outdoor activities, but still would like the thrill of a BMW model.
The entry level SAV revolves around the “Joy” campaign and the emotions created by this new vehicle, seem to be one of the selling points as well.
![2010-bmw-x1 [32]](http://www.bmwblog.com/wp-content/uploads/2010-bmw-x1-32.jpg "2010-bmw-x1 [32]")
In the beginning, the X1 will be powered by foud cylinder diesel and petrol engines, and will come in both all-wheel-drive and rear-wheel drive.
In the US, the X1 SAV will make its debut in 2011, but no information on the models being offered here.
An interview with the Project Leader for the X1 will follow these upcoming days, so stay tuned for more interesting information.
8 Responses to “Frankfurt Auto Show: BMW X1”
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- Black740: WOW ! She looks amazing. Love those wheels and that colour combo. Very Nice ! .
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Nice pics! Any sign of the E92/93 LCI at Frankfurt?
x1 is definatly a winner
hey horatiu how are you? Brief note un tell you for some days i will not be a bimmer, my e34 520i was too much damaged in a car accident. Luckly everyone is ok, not a scratch, but the car is gone
anyway there is a brand new 320d at the horizon 
bye and enjoy europe!
to tell you, sry was using mobile phone
Very very nice car… Surely buy this car
[...] vehicles were sporting the same colors as the ones seen at Frankfurt Auto Show, the now classy Alpine White and the new Marrakesh Brown color. In display, there was also the [...]
[...] vehicles were sporting the same colors as the ones seen at Frankfurt Auto Show, the now classy Alpine White and the new Marrakesh Brown color. In display, there was also the [...]
[...] On the outside, nothing new is being shown in these new spies, the funky camouflage still covers the design lines, but we expect to see more within the next few weeks.The overall dimmensions have been increased and the new X3 will move up in the BMW lineup making room for the recently launched BMW X1. [...]